Tablet with Google open. Text in search bar reads Forced Narrative Subtitles

What Are Forced Narrative Subtitles?

by Elisa Edelberg in Industry Trends

Forced Narrative (FN) subtitles are used to clarify pertinent information meant to be understood by the viewer. FN subtitles are overlaid text, and can be used to clarify dialogue, burned-in texted graphics, and other information that is not otherwise explained or easily…

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Updated January 8, 2018
Massive Open Online Courses and Closed Captions

5 MOOC Platforms Doing Captioning Right

by Patrick Loftus in Industry Trends

Massive open online courses (MOOCs) are distinguished from other online education programs in that they are made available to the public on behalf of the host university. They are usually free, although sometimes fees are charged for optional services like a certificate…

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Updated January 4, 2018
Letters flying out of a man's mouths

Film and TV Scenes That Make No Sense without Non-Speech Captions

by Patrick Loftus in Lighter Side

In the film Ferris Bueler’s Day Off, Ferris uses a keyboard to simulate coughing, sneezing, and hacking noises to convince people over the phone that he is sick and cannot come to school. Image: Netflix Watching a movie or TV show with…

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Updated March 26, 2018
How organizations publish video and captions. including live video, recorded video, and captioning integrations

How Are Organizations Publishing Video and Captions in 2017?

by Patrick Loftus in Industry Trends

  Online video viewing is projected to grow by a fifth in 2017. In other words, people are spending more time per day watching video thanks to entertainment and video advertising platforms like Netflix, Hulu, YouTube, and Facebook. Naturally, that means the…

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Updated January 4, 2018
A woman signing to a couple in a home furnishing store. Caption reads: My kids are with me, and they know ASL.

‘Master of None’ Highlights Deaf Culture & Demonstrates Importance of Visual Aid

by Patrick Loftus in Lighter Side

Considering the overwhelming number of popular TV shows on streaming services like Netflix and Hulu (not to mention traditional cable), it’s hard to imagine why we don’t see more variety in our protagonists — especially when it comes to Deaf people. That’s…

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Updated January 4, 2018
Wooden blocks on a computer keyboard spelling out SEO

5 Tips for Better YouTube SEO

by Elisa Edelberg in Video SEO

  With 500 hours of video uploaded to YouTube every minute, and 1,300,000,000 users, it’s not surprising that YouTube is the second largest search engine in the world — second only to Google, its parent company. With so much content out there,…

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Updated January 4, 2018
A chocolate cake with a speech bubble reading I love Facebook video captions!

3Play Media Makes Adding Facebook Video Captions a Piece of Cake!

by Patrick Loftus in Product Updates

  Adding videos to your organization’s Facebook page is a great way to delight visitors and drive traffic to your page or website. Adding closed captions or subtitles to those videos is a must because they increase views and make videos accessible…

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Updated January 4, 2018
A cartoon man yells into a megaphone. title reads Section 504 NPRM.

DOJ Seeks Public Comment, Plans to Revise Section 504 of the Rehabilitation Act

by Patrick Loftus in Industry Trends

  The US Department of Justice (DOJ) has issued a Notice of Proposed Rulemaking, or an NPRM, and is seeking public comment in order to update and revise Section 504 of the Rehabilitation Act. This announcement comes nearly a week after final…

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Updated January 4, 2018
Three women's heads each with a speech bubble. The first reads all right, mate? the second reads g'day! and the third reads what's the craic?

How 3Play Media Transcribes Non-American English Video Content

by Patrick Loftus in Company + Culture

  Most Americans probably don’t know what you’re talking about if you say ‘zed’ when pronouncing the letter ‘Z.’ So, how does an American transcription company achieve accuracy and consistency with non-American accents, dialects, and the correct spelling of words like “colour”…

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Updated January 4, 2018
a man typing on a latop sitting outside. Next to him are other individuals looking at their phone.

Student Closed Captioning Use Survey: A Deep Dive

by Patrick Loftus in Industry Trends

  When results from the nationwide student survey on closed captioning use were released, a variety of students demographics were identified in the study. Each one of these subgroups, including deaf students, hearing students, and students whose native language is not English,…

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Updated January 4, 2018
Students listening to a lecture taking notes

Why Do 29% of Hearing Students Never Use Closed Captions?

by Patrick Loftus in Video Accessibility

  In early fall of 2016, 3Play Media and Oregon State University released results from a nationwide survey — the largest of its kind to date — about student uses and perceptions of closed captioning in higher education. Of the 1,569 student…

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Updated January 4, 2018
Popcorn spilled over a film reel

Final Rule in ADA Title III Requires Movie Theaters to Provide Closed Captioning

by Emily Griffin in Video Accessibility

  Following a string of discrimination lawsuits against cinemas, the Department of Justice has published a Final Rule on the Americans with Disabilities Act (ADA) as it applies to accommodating disabled patrons in movie theaters. Movie theaters have become the target of…

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Updated January 4, 2018