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#CaptionFail: Did you catch that? (QUIZ)

by Sofia Enamorado in Lighter Side

What Zoella is actually saying: “Can I have my glasses in this video?”Automatic captions are easy, free, and convenient. But too many times automatic captions are wrong, wrong, and wrong. YouTube’s auto-generated captions are a perfect example of why automatic captioning can…

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Updated January 4, 2018
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The Biggest Mistake You Don’t Know You’re Making on YouTube

by Emily Griffin in Industry Trends

  Have you ever noticed that little button on the bottom of a YouTube video that says “CC”? Next time you’re watching a video, try pressing that button and see what happens. What Am I Reading?! “CC” stands for closed captioning, which…

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Updated January 4, 2018
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8 Secrets to Increasing YouTube SEO

by Emily Griffin in Video SEO

Despite encroachment from Facebook, YouTube is still the dominant platform for video discovery online. It’s the second most popular search engine, just behind its parent company Google. Yet with 500 hours of video uploaded to YouTube every minute, it can seem impossible…

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Updated January 4, 2018
Tim schmoyer outside the YouTube headquarters.

YouTube SEO Q&A with Tim Schmoyer

by Emily Griffin in Events

Tim Schmoyer, certified YouTube expert, dispels myths and dispenses wisdom about YouTube SEO best practices. Enjoy excerpts from the Q&A section of our webinar “Video SEO Deep Dive: How to Get Your Videos to Rank,” or watch that the full recording here.…

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Updated January 4, 2018
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What Makes Your Video Rank in Search Results on YouTube?

by Emily Griffin in Events

YouTube Certified Consultant Tim Schmoyer took a deep dive into video SEO in the webinar, “Video SEO Deep Dive: How to Get Your Videos to Rank.” The YouTube guru explained how videos rank, why they rank, and what you can do to…

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Updated January 4, 2018
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How to Caption Someone Else’s YouTube Video

by Emily Griffin in Video Accessibility

Let’s say you’re designing a university course and want to include links to YouTube videos as part of supplemental coursework. Or you want to play a video in class that you found online. Do you need to caption those videos? Is it…

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Updated January 4, 2018

How Accurate is Your Transcription & Subtitling Service?

by Emily Griffin in Industry Trends

Accuracy is often the most important quality to look for when hiring a video transcription and subtitling service. If you’re going to pay to outsource your transcription, you deserve an accurate transcript. Whether you’re a media broadcaster who needs to meet certain…

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Updated January 4, 2018

YouTube’s Video Accessibility Innovation

by Emily Griffin in Industry Trends

Experts from the YouTube Accessibility Team recently joined 3Play Media for a webinar exploring the future of video player accessibility. Matthew Schweitz, Engineering Manager, and Vladimir Vuskovic, Product Manager, co-presented on YouTube’s video player accessibility strategy – past, present, and future.  …

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Updated January 4, 2018
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YouTube’s Crowdsourced Fan Captions & Subtitles

by Emily Griffin in Industry Trends

At 3Play Media’s Future of Video Player Accessibility webinar, developers at Google and YouTube shared a new option for adding captions to YouTube videos: crowdsourced fan captions. What Are Fan Captions & Subtitles? Fan captions are caption files for YouTube videos that…

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Updated January 4, 2018

The Future of Video Player Accessibility: Webinar Q&A Highlights

by Emily Griffin in Industry Trends

3Play Media recently hosted a webinar exploring the future of video player accessibility. It featured an all-star roster of panelists from YouTube, JW Player, Video.js, and University of Washington, and was hosted by North Carolina State University’s IT Accessibility Coordinator, Greg Kraus.…

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Updated January 4, 2018

Q&A on Copyright Law and Video Captioning for Education

by Emily Griffin in Video Accessibility

Copyright law and its application to captioning educational video is a serious concern for educators. That’s why 3Play hosted a webinar with copyright law expert Blake Reid to explore the topic in a 30-minute presentation. What copyright problems have you run into?…

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Updated January 4, 2018
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3 Reasons Why Closed Captions Increase YouTube Views

by Emily Griffin in Video SEO

YouTubers all want one thing: more views on their videos. Whether they’re chasing advertising dollars or increased exposure for their brand, there is nothing a vlogger loves more than to see their YouTube views go up. If you’re a video producer on…

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Updated January 4, 2018