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Why Every Company Needs to Think and Act Like a Media Company

Session Summary

Why Every Company Needs to Think and Act Like a Media Company

In today’s digital age, storytelling is a powerful tool for creating engaging and effective marketing campaigns. However, it’s important that these stories are accessible and inclusive for all audiences, including those with disabilities. In this session, we’ll explore how to use data and empathy to create accessible and inclusive marketing campaigns.

Theo Hildyard
VP of Global Demand Generation at Brightcove

Pronouns: he/him

Theo Hildyard is the VP of Global Demand Generation at Brightcove, the trusted leader in streaming
technology. He oversees global campaigns and marketing operations as well as regional, partner and
customer marketing. A results-driven analytical marketing leader, Hildyard has over 15 years of experience in B2B and enterprise software including PaaS and SaaS based products. Hildyard is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration and partnering with sales to ensure GTMs are actionable across every stage of the sales cycle.

Theo Hildyard

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ACCESS is an event put on by 3Play Media. 3Play Media is an integrated video accessibility platform with patented solutions for closed captioning, transcription, live captioning, audio description, and subtitling.
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