Product Innovation is on the Edge

Session Summary

ADVANCE TRACK

Product Innovation is on the Edge

As Product Professionals we are told our job is to create products that either solve user problems or take advantage of opportunities. The challenge is that, during this time, this seems hard to find as new product innovations are being released every day. Are we running out of problems or opportunities? No, we have simply only been looking at the problem/opportunity from our usual viewpoint of the average user. What if we looked at it from a different lens? What if we look at people who always struggle with problems based on their environments not accommodating their unique needs? I argue, this is the gold mine of opportunity for creating innovative products. Solving the mismatches of people with disabilities will lead into innovations for your users and customers of all abilities! We will discuss the real-world examples of this, how to do it, and future market demand. We will all be disabled one day.

Solomon Romney
Accessibility Program Manager for the Inclusive Tech Lab at Microsoft

Pronouns: he/him

Solomon is the Accessibility Program Manager for the Inclusive Tech Lab at Microsoft. He joined the Inclusive Tech Lab (ITL) in 2020 to help design and develop products like the Surface Adaptive Kit and the new Microsoft Adaptive Accessories. Prior to that, he worked for Tobii Dynavox selling and supporting Augmentative and Alternative Communication (AAC) devices for people with speech impacting disabilities. He originally started with Microsoft in 2014 in their Physical Stores during which time he was honored to be part of the Xbox Adaptive Controller team. His background, though, is not in technology. He is a classically trained actor and scholar. He has two master’s degrees in Shakespeare and Renaissance Literature in Performance, wrote about Shakespeare’s business model, and was an accomplished stage fighter. Being a limb different actor, and having a need for various prosthetic hands, ultimately led him to transition to tech. He was recently accepted to the Mythological Studies Ph.D. program at Pacifica Graduate Institute. He is an avid gamer, storyteller, and poet who spends way too much time collecting antique storybooks.

Solomon Romney

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