👂 Accessibility: Over 5% of the world’s population has disabling hearing loss. Translating your content will make your content accessible to a more global audience.

🔎 Increased SEO and video views: 80% of views on YouTube come from outside the United States. Not a lot of content is translated into other languages, which means that those searching outside your country aren’t seeing results for your content – and most likely they don’t see results for your competitors content either. If you translate, search engines will index your translated caption files and include your video in the search results in those languages.

🔉 Flexible viewing in sound-sensitive environments: With subtitles on, viewers can watch your videos in places where audio is unavailable.

🗺️ Reach a global audience: All over the world people are consuming and creating video. But as we mentioned, most of this video isn’t being translated, which means organizations are missing out on potential consumers, advocates, and viewers. Translation is the easiest way to ensure your videos can be understood by global audiences.

📍 Localization: Large companies with offices all around the world rely on translation to help disseminate and localize company content.