Skip to content

Fast, accurate captioning & dubbing for sports content

3Play Media helps sports platforms like MLB Network, Bleacher Report, and Gaia deliver human-quality accessibility & localization for sports clips in hours.

stadium under the lights

Why WORK with 3Play?

Increase viewership of sports media – all in one easy to use platform.

  • translation icon

    Dubbing

    We use AI with human review to provide affordable, high quality AI Dubbing in multiple languages – helping you increase viewership in new markets.

  • bullseye

    Closed Captioning

    Our closed captioning solution uses AI + human review to guarantee over 99% accuracy with delivery in as fast as 2 hours.

  • two comment bubbles

    Live Captioning

    We support live broadcasts of major sporting events every day. We can support your games with AI or human captioned solutions.

“The challenge presented to us was ‘how do you provide video assets with great quality captions as quickly as possible’; and that’s what 3Play Media helped solve with their 1, 2 punch of ASR and human captions.”

Robert McKnight

NBC Sports, Director of Media Operations

Reduce delivery and workflow time with a centralized, AI-driven platform designed for sports:

  • plug

    API & Secure Workflows

    Never spend time managing captioning and dubbing workflows again with a flexible API and secure workflows that plug directly into your existing production toolset.

  • trophy

    Sports Expertise

    We’ve trained our AI on our perfected sports transcripts, allowing our model to perform best for sports content. We also support glossaries of player names and terms.

  • clock

    2 Hour Turnaround

    Our marketplace never sleeps. We can deliver human-reviewed files back 24/7 with turnaround as fast as 2 hours – that’s how we covered 200+ files a day for the Paris Olympics.

Play video: 3Play Media - The Entertainment Market Leader in Media Accessibility
3Play Media - The Entertainment Market Leader in Media Accessibility

How Dubbing & Captioning Grows Audiences

Our new suite of AI-enabled accessibility tools are designed to help companies grow via global reach and expansion into new markets.

  • document icon

    CVAA & FCC Compliance

    Captions are required for any digital sports content (including clips or highlights) that previously appeared on television for live, near-live, and pre-recorded media.

  • translation icon

    Reach Viewers Around the World

    Adding engaging dubs to your video helps you authentically reach markets in other regions around the world.

  • Statistics

    Increase Views & Brand Affinity

    Verizon and Publicis found that viewers expect captions on brand videos, and having captions increases views, brand affinity, and engagement.

Trusted by major sports brands:

  • bleacher report
  • gaia
  • paris olympics
  • spectrum sports

Contact Us

Ready to scale video without the risk? Let’s talk.

Get faster turnarounds, fewer errors, and a global-ready workflow built for your needs.