Introducing 3Play Media

September 21, 2022 BY JENA WALLACE
Updated: September 20, 2022

Becoming the New Market Leader with Chris Antunes and Josh Miller [Allied Podcast]

We’re excited to share some big news!

You may already know that 3Play Media welcomed Captionmax and NCC to the family earlier this year. This acquisition made 3Play Media the new market leader, allowing us to provide a robust suite of high quality, reliable media accessibility solutions across industries.

For over six months, the teams from 3Play Media and Captionmax have been hard at work integrating the incredible people and services that delight our customers each day. And now, we’re thrilled to announce that we’re operating under one brand: 3Play Media!

Cheers and applause - we're celebrating the rebrand of 3Play Media!

Why Captionmax is now 3Play Media

Founded in 1993 as a one-man operation, Captionmax grew and nurtured close relationships in the enterprise, broadcast, and streaming media markets for nearly 30 years. Captionmax’s staff includes passionate, long-tenured captioners and account managers with a deep knowledge of closed captioning and other critical media accessibility services. This experience, along with Captionmax’s advancements in live broadcast technology, enables 3Play Media to further deepen its relationships with media organizations.

The synergies between 3Play Media and Captionmax – and how both of our customer bases benefit from this relationship – are obvious, making the rebrand a natural transition. 3Play’s deep expertise in technology-driven accessibility at scale combined with our own history with live broadcast creates a compelling, complete media solution that cements 3Play as the most robust media accessibility provider in North America.Truck Morrison, former CEO and President, Captionmax; now SVP of Corporate Development, 3Play Media

During both the acquisition and integration processes, it was clear that Captionmax and 3Play Media have always been intrinsically aligned on the things that matter most: customer delight, quality service, innovative solutions, and a passion to make media accessible to all. Unifying under one brand enables a centralized experience for any media accessibility services our customers may need now or in the future.

 Listen to 3Play co-founders Chris and Josh discuss our shared values on Allied 🤝 

What does this mean for you?

Captionmax is now 3Play Media, but the service and quality you love most about us isn’t going anywhere. Because we’ve not only integrated services, but also teams, customers can expect to maintain their usual workflow and point of contact, without any service interruptions or drops in product quality.

National Captioning Canada (NCC), the largest live captioning provider in Canada and a subsidiary of Captionmax, has been rebranded to 3Play Media Canada, which will remain focused exclusively on serving the Canadian media accessibility market.

With all under the 3Play Media umbrella, no other company in the market can deliver the scale and reliability of the 3Play offering, cementing our position as the leader in quality media accessibility services in North America.Josh Miller, co-founder and co-CEO, 3Play Media

As 3Play’s media accessibility solutions and service offerings expand in the future, our staff will continue to work alongside customers to transition to the most efficient solutions for their media accessibility needs.

What other changes can I expect?

We are thrilled to provide our customers with a greater suite of premium media accessibility services. We now offer everything from an array of new options in captioning and audio description, to platform integrations and exciting features powered by 3Play Media’s innovative technology.

By incorporating Captionmax into the 3Play Media platform, we are now able to deliver a high-end, highly customizable and scalable solution for post-production services to our media clients. Tools such as As Broadcast Scripts (ABS) – the transcription of a film or television broadcast for subtitles, captioning, and translation – and voice artist audio description help us provide the most innovative solutions and tools to support the media and entertainment industry.Chris Antunes, co-founder and co-CEO, 3Play Media

To celebrate our shared brand, 3Play Media is hosting a virtual public event open to all on Thursday, September 29th at 1:00 PM ET. See how you can do more with 3Play, and how our integration makes us the all-star media accessibility partner you’ve been looking for.

We are celebrating the future of 3Play Media on September 29, 2022


At our 2022 ACCESS conference, 3Play Media co-founders and co-CEOs Chris Antunes and Josh Miller sat down for a special bonus episode of Allied Podcast, where they outlined their vision for the future of 3Play following the acquisition of Captionmax. Listen on Spotify, Google Podcasts, Apple Podcasts, or read the full transcript!

Listen to Allied Podcast - Becoming the New Market Leader with 3Play co-founders and co-CEOs Chris Antunes and Josh Miller, available on Spotify, Google Podcasts, Apple Podcasts.

3play media logo in blue

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