What Is Transcription?

by Jaclyn Leduc in User Engagement

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

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Updated August 20, 2018

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Sofia Enamorado in Industry Trends

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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August 16, 2018

Everything You Need to Know About CVAA Guidelines and Compliance

by Sofia Enamorado in Video Accessibility

As a response to the proliferation of digital technologies and online video, the CVAA was created to ensure people with disabilities also have equal access. What Is the CVAA? The 21st Century Communications and Video Accessibility Act (CVAA) is designed to ensure…

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August 15, 2018

Your Audience Wants to See Video Marketing from Your Company

by Sofia Enamorado in User Engagement

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

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August 13, 2018

3 Innovative Ways to Approach English Descriptive Audio

by Elisa Edelberg in Industry Trends

3.5% of the world’s population live with vision impairment, making audio description – also referred to as English Descriptive Audio –  an important component to our society’s fast-growing video content. A major barrier to audio description is cost, as traditional methods require…

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August 10, 2018

We Watch So Much Video, So Why Isn’t Video Accessible?

by Sofia Enamorado in Lighter Side

How much time do you spend on your phone, watching TV, or browsing the internet? Be honest. Most of us wake up and immediately check our phones. Then we go to work and spend all day staring at our screens. When we…

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August 9, 2018

From Television to Trending: Online Video and Captioning On the Rise

by Justin Al-Qudah in Industry Trends

Picture this. You’re back in your childhood, outside playing in the backyard, when your playtime is cut short (because it always was) by you being summoned inside for dinner around the table with your family. After you’ve finished all your vegetables, you…

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August 6, 2018

10 Movies You Should Watch with Audio Description

by Elisa Edelberg in Lighter Side

Visual effects are so critical to cinema and film, that there is an Oscar category dedicated to this art. Not only are these visual effects utterly impressive, they also enhance the video content and provide a great deal of information and context…

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August 6, 2018

Lessons We’ve Learned From Past ACCESS Speakers

by Sofia Enamorado in Events

We are headed to Washington DC on October 2nd for ACCESS DC. At ACCESS, we dive deep into everything you need to know about video accessibility. Every year, we visit a new city and bring together accessibility professionals and advocates to discuss…

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Updated August 6, 2018

Documenting Accessibility Requirements for Designers

by Sofia Enamorado in User Engagement

There’s a problem in the design world with regards to accessibility. Accessibility requirements are often not documented clearly, consistently, or in a way for professionals to easily follow and implement. Luckily, there is a solution: Create standard documentation methods that express accessibility…

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August 2, 2018

Social Video and the Changing Trends in Video Accessibility

by Sofia Enamorado in Lighter Side

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

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August 1, 2018

Q&A: How Do You Implement Accessibility into Design?

by Sofia Enamorado in User Engagement

In the webinar, Toolkit for Digital Accessibility, Jack Nicolai, Accessibility Product Manager at Adobe, shared tools, techniques, and best practices to integrate accessibility requirements into product design. Below is an excerpt from the Q&A portion of the presentation. Implementing accessibility into the…

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July 31, 2018

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