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What is AI Localization? And Should You DIY or Outsource?

by sofia in Localization

AI localization is transforming how video content reaches global audiences. By utilizing innovative translation technologies, creators can now adapt content faster and more affordably than ever before. When it comes to localization services like subtitling and dubbing, AI solutions are everywhere, even…

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May 9, 2025

Caption Formats: Acronyms Explained

by Rebecca Klein in Video Accessibility

Understanding all of the caption formats and selecting the right one is essential in creating accessible, platform-ready video content. If you’ve encountered acronyms like SRT, WebVTT, or SMPTE-TT and aren’t sure what they mean, this guide provides a clear breakdown of the…

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May 1, 2025

How to Prioritize Backlog Video Content for EAA Compliance

by sofia in Video Accessibility

The European Accessibility Act (EAA) has set a deadline of 2030 for audiovisual media services to ensure their backlog video content is compliant. This means that any existing video content that doesn’t meet accessibility standards must be updated or replaced by the…

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Updated April 16, 2025

How to Create an SRT File

by Elisa Lewis in Video Accessibility

Create your own SRT files [Free Template] An SRT (.srt) file is one of the most common file formats for subtitling and/or captioning. ‘SRT’ stands for ‘SubRip Subtitle’ file. This format originated from the DVD-ripping software by the same name. SubRip would…

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April 16, 2025

Closed Captioning vs. Subtitles: What’s the Difference and Why it Matters for Accessibility (Including EAA)

by Jena Wallace in Video Accessibility

Watch the Webinar: How the EAA Impacts Global Business Captions and subtitles are important timed text solutions that make video content accessible to all audiences. But over the last several years, the two have become clouded with questions and confusion, with the…

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April 11, 2025

Audio Description Quality: Best Practices and Legal Standards

by Michal Nowicki in Industry Trends

This blog was written by Michal Nowicki. It has been updated for relevance and accuracy by AJ Beltis in conjunction with Michal Nowicki. How the ADA Impacts Video Accessibility [Free eBook] Video is everywhere. It’s on our TVs, computers, smartphones, tablets, and…

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Updated April 10, 2025

Which Languages Are Required for EAA Compliance?

by Elisa Lewis in Uncategorized

The European Accessibility Act (EAA) has introduced significant considerations for businesses operating within or expanding into the EU market. Compliance, particularly regarding language support for accessible video content, is now a critical operational priority. At 3Play Media, we’re committed to staying ahead…

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April 1, 2025

Press Release: 3Play Media Launches Global Linguist Marketplace and AI-Enabled Language Solutions for Video, Positioning Businesses for European Accessibility Act (EAA) Compliance

by Elisa Lewis in Uncategorized

BOSTON, Mass., March 27, 2025 – 3Play Media, the industry leader in media accessibility solutions, today announced the launch of its global linguist marketplace along with its cutting-edge, AI-Enabled accessibility and localization solutions for video-forward businesses across media & entertainment and enterprise. This…

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Updated March 25, 2025

Ultimate Guide to the European Accessibility Act (EAA) for Video

by Elisa Lewis in Industry Trends

The European Accessibility Act (EAA) establishes accessibility requirements for several key products and services to benefit individuals with disabilities and elderly people in the European Union. The goal of the legislation is to eliminate the barriers that people with disabilities confront when…

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Updated March 26, 2025

Does Your Video Need Extended or Standard Description?

by Aj Beltis in Video Accessibility

If you’re trying to make your videos more accessible, you’re probably looking into perfecting their audio descriptions.  However, creating audio descriptions is no easy feat. Audio describers often have to make difficult choices and judgment calls. They must decide what to describe,…

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March 19, 2025

Standards and Requirements for Quality Audio Description

by Aj Beltis in Product Updates

Providing a verbal description of on-screen elements and visual details in media, audio description gives individuals with low vision the context they need to understand and enjoy video content. Think of it as the equivalent of captions, but for those who are…

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March 10, 2025

How 3Play’s Video Translation Service Stands Out

by sofia in Video Accessibility

Localizing videos through subtitling, dubbing, and audio description is crucial for resonating with diverse cultures and unlocking new markets. However, traditional localization workflows are plagued by slow turnarounds, excessive costs, and quality inconsistencies across languages. 3Play Media eliminates those barriers as the…

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Updated May 9, 2025
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