Canadian CRTC Caption Laws

by Elisa Edelberg in Video Accessibility

Canada’s deaf and hard of hearing population have been advocating for higher captioning standards since the 1960s. The Canadian Radio-television and Telecommunications Commission (CRTC) has done much work in the last decade to give Canadians a chance to voice their opinions and…

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February 20, 2020

How to Design a Sustainable Process for Accessible Web Design

by Samantha Sauld in Video Accessibility

Designing an accessible website is more important than ever before. In fact, 71% of people with disabilities leave a website immediately if it’s not accessible.  Slow a steady wins the race, and accessible web design is more than just a one-time auditing…

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February 19, 2020

How to Get Started with 3Play Media’s Audio Description

by Samantha Sauld in Video Accessibility

Audio description is an audio track that narrates the relevant visual information in media and assumes the viewer cannot see the onscreen content. It can be compared to a sports broadcaster narrating the visual action of a game over audio. The descriptions…

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February 13, 2020

How to Become a Video Accessibility Expert

by Sofia Enamorado in Video Accessibility

We are so excited to announce the release of our much anticipated Video Accessibility Certification! This free certification will teach you the ins and out of accessible video, while providing you with practical tips to implement into your current workflow.  Sign Up…

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February 11, 2020

Benefits of Using One Vendor for Captioning and Audio Description

by Jaclyn Leduc in Uncategorized

The overall benefits of using one vendor for captioning and audio description are unmatched, and here’s why: When you opt to employ one video accessibility vendor, it gives you access to volume discounts, optimized workflows, easy service upgrades, and one account system…

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Updated February 18, 2020

5 Reasons Why Our Customers Love 3Play Media

by Samantha Sauld in Company + Culture

Our annual Holiday Survey is distributed to customers at the end of each year in hopes of determining their experience using 3Play Media. When asked, “How do you feel about 3Play Media?”, our customers gave us outstanding feedback. 98% of customers gave…

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Updated February 10, 2020

3Play Media Strengthens its Engineering Team by Contributing to Open Source and Building Company Side Projects

by Derek Mei in Company + Culture

At 3Play Media, we’re passionate about collaboration and giving back to underserved communities. Through our mission of making audio and video accessible to everyone, we’ve incorporated that mentality into how and why we work. Since 2009, our company has grown exponentially, expanding…

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Updated February 18, 2020

2020 Marketing Trends & What They Mean for Accessibility

by Sofia Enamorado in Video Accessibility

It’s once again the roaring 20s – a decade that will likely bring extraordinary innovation and unprecedented challenges. This year, content will continue to be king, but the way we approach our content strategies is changing. “Spray and pray” strategies are no…

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Updated February 18, 2020

Shifting Faculty Perspectives to Embrace Accessibility

by Jaclyn Leduc in Video Accessibility

In the webinar, Motivating Faculty to Embrace Accessibility, Jennifer Pedersen, Ph.D., shares the University of Alaska Anchorage’s accessibility journey and gives insight into faculty perspectives on accessibility, what worked well, and what areas were challenging. She identifies ways to build accessibility into…

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January 29, 2020

Audio Description for Publishers

by Samantha Sauld in Video Accessibility

The internet has completely transformed the publishing industry. Before its mainstream use, people used to consume their favorite publishing content through traditional mediums like newspapers or magazines. Today, those same people can access publishing content instantly on their smartphones and tablets.  Video…

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January 27, 2020

Making A Business Case for Captioning Publishing Videos

by Samantha Sauld in Video Accessibility

Many publishing brands and organizations have benefited from incorporating video accessibility into their video process. Accessible video has the power to turn a simple video into an inclusive and engaging experience, which can garner more viewers and potential customers.  Although captioning is…

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January 23, 2020

Who Uses Closed Captions? Not Just the Deaf or Hard of Hearing

by Samantha Sauld in Industry Trends

The Office of Communications (Ofcom), the regulatory body for UK television broadcasting, conducted a study of subtitle use by people who are deaf or hard of hearing. In the UK, “subtitles” are equivalent to what we would refer to in the United…

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Updated January 22, 2020

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