Improve Your Video Marketing Strategy with 3 SEO Tips

by Jaclyn Leduc in User Engagement

Why Is Video Marketing Strategy Important? Internet users want content, and they want it now. Users are increasingly expecting more accurate search results to their queries, and at lightning speeds. This is not an easy task if you consider the amount of…

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September 14, 2018

What Is Video SEO?

by Jaclyn Leduc in User Engagement

Would you believe that in the US, adults spend over 11 hours per day consuming media? You may or may not be surprised to learn that 6 of those hours are spent watching video. Our affinity for video is not going away,…

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Updated September 4, 2018

WCAG 2.0: The International Standard for Web Accessibility and Inclusive Design

by Sofia Enamorado in Industry Trends

Aside from state and federal web accessibility laws, the most widely adopted and comprehensive technical standards have emerged not from a law, but from the W3C’s Web Content Accessibility Guidelines (WCAG). The WCAG standard is the most detailed, up-to-date guideline for creating…

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August 31, 2018

How to Transcribe Audio Content

by Samantha Sauld in How-To

So you want to transcribe audio content? Well, you’ve come to right place. Whether you go through a third-party transcription service or DIY (do it yourself), it’s important to weigh the pros and cons, and choose which option works best for you.…

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August 30, 2018

How the Rehabilitation Act of 1973 Impacts Video Requirements Today

by Elisa Edelberg in Video Accessibility

It is no surprise that technology – including video – has changed tremendously since 1973. How then can the Rehabilitation Act of 1973 still accurately and justly impact video accessibility today? A History of The Rehabilitation Act There are three major accessibility…

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Updated September 12, 2018

Accessibility Terms Defined

by Jaclyn Leduc in Video Accessibility

What does it mean to be accessible? What’s the difference between closed captions and subtitles – is there even a difference? If a friend or colleague asks you for a transcription definition, what should you say? All of these questions will soon…

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August 23, 2018

5 Quick Tips for Your YouTube SEO Strategy

by Sofia Enamorado in Video SEO

YouTube is the second largest search engine in the world — second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly, with 500 hours of video uploaded to YouTube…

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August 23, 2018

How Accurate is Your Transcription Service?

by Sofia Enamorado in Industry Trends

Accuracy is often the most important quality to look for when hiring a video transcription service. If you’re going to pay to outsource your transcription, you deserve an accurate transcript. Whether you’re a media broadcaster who needs to meet certain FCC standards…

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August 22, 2018

Transcription Guidelines, Standards, and Legal Requirements

by Samantha Sauld in Video Accessibility

Transcription is the process of converting video or audio content into text. It can be viewed below or on the side of the video. The transcript allows users to navigate through your content, providing a text alternative that they can follow along…

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August 21, 2018

What Is Transcription?

by Jaclyn Leduc in User Engagement

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

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Updated August 20, 2018

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Sofia Enamorado in Industry Trends

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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August 16, 2018

Everything You Need to Know About CVAA Guidelines and Compliance

by Sofia Enamorado in Video Accessibility

As a response to the proliferation of digital technologies and online video, the CVAA was created to ensure people with disabilities also have equal access. What Is the CVAA? The 21st Century Communications and Video Accessibility Act (CVAA) is designed to ensure…

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August 15, 2018

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