Gaia: Peace of Mind from a Flexible Captioning Workflow

The Situation

Clunky workflows were inefficient at scale

Gaia didn’t have much of a captioning process prior to working with 3Play or software to access their files. They would receive captioning exports, and if there were any issues, they would continuously send it back for corrections until they were satisfied with the output. This created a tedious and inefficient process for Gaia’s large volume of content.

Video content is a versatile asset for Gaia, and captions have expanded that capability. They utilize captions to make accessible content for their hard-of-hearing customers, and simplify translation needs for their production teams.

The Approach

Building a workflow that works for you

Gaia needed a flexible solution to submit and download files, with fast and reliable turnaround times and a high accuracy rate. They required a vendor relationship that was both responsive and supportive. Gaia also needed an intuitive software to access files in one central location and make quick edits when necessary.

The Results

External accessibility and internal process improvement

3Play provides high-quality captions for Gaia’s subscribers. The accuracy of the captions directly reflects the success of their translations and adaptations for an international audience. 3Play has been able to help Gaia simplify their workflow, helping them save time. Captions have become an integral part of Gaia’s operation, and it has helped them retain subscribers.