Video Accessibility & Localization for Consumer Goods & Services:

3Play Media helps consumer goods & services companies like Sephora and Mary Kay make their media accessible, searchable, and multilingual. We provide high-quality and compliant captions, audio descriptions, dubs, and subtitles.

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Why WORK with 3Play?

Maximize video compliance with a platform that works at scale.

View Platform Features

Your Videos. Accessible. Localized.

Make your videos accessible with captioning and audio description while expanding into global markets through subtitling and dubbing into 50+ languages.

Services

Video Platform Integrations

We integrate with popular video platforms like Brightcove, YouTube, and Vimeo to make ordering & posting back files seamless at scale.

Integrations

Legal Compliance

We guarantee compliance with accessibility laws like ADA, WCAG, and EAA. Captions and Audio Description are required for eCommerce videos.

LEGAL COMPLIANCE

Trusted by 10,000+ Customers

How consumer goods & services companies make their videos pop with 3Play Media:

Brand Perception

3Play Media’s highly accurate media accessibility services can boost SEO and brand perception, contributing to a higher ROI.

$13 Trillion in Spending Power

The spending power of people with disabilities globally is estimated at $13 trillion globally. Making your video accessible opens new markets.

Competitive Pricing

By leveraging a combination of AI and professional human editors, we are able to provide a high quality product for a fraction of the cost.

Case Study

Sephora

For its consumer-facing videos, Sephora needed to make its content accessible to meet legal requirements and better engage its diverse customer base. By partnering with 3Play Media, Sephora gained a simple, reliable solution that streamlined its video accessibility workflow.

Using 3Play’s integration with their Brightcove video player, Sephora was able to efficiently add both captions and audio descriptions. This partnership not only ensured legal compliance but also allowed Sephora to create a more inclusive online environment, capturing a wider audience that was previously missed.

Read the Full Case Study

“[3Play Media has] been great. We've always had great support. Questions are always answered very quickly. If we've had challenges with the Ooyala side, you guys have always been willing to jump in and pitch in to help solve issues.”

Jackie Gagin

Director, Digital Production

Sephora

3Play is the video partner you need

Adding captions and audio description to videos expands your audience and improves brand perception. A study by Verizon and Publicis found that viewers expect captions on brand videos.

Accessibility

16 million adults in the United States live with a disability. By 2050, nearly 2.5 billion people are projected to have some degree of hearing loss. Providing an accessible experience to those who consume your content and attend your events is imperative.

Closed captions grant access to individuals with hearing loss and other disabilities to material by allowing them to read the words that are spoken in a video or during a lecture.

Localization

Localization allows businesses to effectively reach and engage new international markets by adapting their video content to local languages and cultural nuances. By speaking directly to a global audience in their own language, brands can expand their reach and drive sales worldwide.

By localizing internal videos (such as employee training and sales enablement content), companies can ensure that their global workforce understands vital information without language barriers.

Expand your audiences while maintaining accessibility to meet international regulations such as the European Accessibility Act (EAA).

Security

We’ve prioritized implementing robust and reliable security measures. We take special care to ensure customers have peace of mind and feel confident that we will protect their data.

Some of our goals include:

Ensuring that customer data is encrypted and inaccessible to other customers and the public.
Ensuring that customer data is accessible to 3Play Media staff only to the extent necessary to perform the required work.
Preventing loss or corruption of customer data.
Providing timely notifications in the event of downtime.

Our Security Policies and Procedures also cover data storage, HIPPA, data collection, and governance procedures. Choosing a media accessibility vendor that’s the right fit for your company is already a big decision.

Scalability

For growing and large companies, finding an accessibility solution that can grow with you is a challenge. Our robust solution can uphold services at scale and is designed to grow as you grow. We built our system to handle large quantities of video per day without notice – always at 99% accuracy.

Plus, with our workforce of thousands of professional transcript editors and multiple turnaround options, you won’t need to worry about missing deadlines regardless of the amount of video that needs captioning.

Additionally, when you partner with 3Play Media, you can easily add other accessibility tools to your videos down the line. If you come to us only needing captions and audio description in the beginning but decide to add translation as your business grows, you can easily order any service through our online platform.

With advanced offerings like flexible workflows, a user-friendly online platform, strict deadline compliance, and white-glove support, there’s no job we can’t take on.