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The Business Case for Captioning ECommerce Videos

by Jaclyn Lazzari in Industry Trends

Captioning is a valuable opportunity for eCommerce brands that yields an improved user experience, more powerful branding, and potentially higher revenue streams from video projects. Accessible videos pack a more powerful punch than inaccessible videos, begging the question: What is the business…

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Updated October 23, 2023

Are Transcripts Enough to Make Videos Compliant with Accessibility Law?

by Jaclyn Lazzari in Video Accessibility

If you want to make your online videos accessible to people with disabilities, you’ll need more than just a video transcript. According to Web Content Accessibility Guidelines (WCAG), transcripts certainly make audio content, such as podcasts, accessible to deaf or hard-of-hearing users.…

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Updated February 7, 2024

How to Do Closed Captioning Right (According to the DCMP)

by Jaclyn Lazzari in Video Accessibility

Whether it’s to accommodate a student or employee who requests them or to comply with FCC broadcasting rules, captions are needed for videos to be accessible. You can hire a professional closed captioning company or make captions in-house. Ultimately, you need to…

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January 7, 2020

How Can Advancements in Speech Recognition Help to Create Better Captioning?

by Alex Fleming in Video Accessibility

When it comes to consideration around important issues like regulations and compliance, often the first thoughts go to the banking and financial sectors. Over the years, legislative regulation in these sectors has become one of the most important areas of consideration and…

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Updated January 7, 2020

Harvard Settlement Defines 3Play Media as Standard for Caption Quality

by Jaclyn Lazzari in Video Accessibility

One of 3Play Media’s core beliefs is that captioning quality and accuracy are critical for true accessibility. We guarantee 99% accuracy for every video file that we caption, and our measured caption accuracy rate is the highest in the industry. A recent…

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Updated February 7, 2024

How to Write Effective Alt Text

by 3mediaweb in Video Accessibility

Alternative text (also referred to as alt text for short) is an attribute within an image tag that describes an image or gif. Alt text’s purpose is to ensure images are accessible for blind or low vision users, and the alt text…

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Updated April 23, 2021

Mobile Phones and Captions for Streaming Video

by Elisa Lewis in Video Accessibility

IBM, the multinational technology giant has teamed up with market research firm, Morning Consult to shed light on what businesses need to know about video streaming. Both companies bring their extensive knowledge in technology and media in a newly published study showcasing…

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Updated May 1, 2020

How To Make Your Live-Stream Content Accessible

by Jaclyn Lazzari in Video Accessibility

If your live-stream content isn’t accessible, it’s not reaching its full potential. So, how do you make live videos accessible? Live online video, also known as live-stream content, is the new “it” thing. Those that are using live-stream content to reach more…

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Updated December 12, 2019

How to Become a Video Accessibility Hero

by Jaclyn Lazzari in Video Accessibility

The key to becoming a successful video accessibility advocate is to understand three things: what makes a video accessible, the impact of video accessibility, and how to successfully integrate video accessibility with your organization’s processes. What is Video Accessibility? There is an…

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Updated December 6, 2021

Expert-Approved Accessibility Guidelines for Restaurants, Cafes, and Eateries

by Jaclyn Lazzari in Video Accessibility

People with disabilities are just like everyone else: They love dining out, and restaurant accessibility ensures that they’re able to do so enjoyably. But what exactly do accessible restaurants look like?     The Basics of Restaurant Accessibility Restaurants, cafes, and eateries…

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Updated February 6, 2020

Join Faces Behind the Screen and #SignYourThanks

by Jaclyn Lazzari in Events

This Thanksgiving, we are challenging you to join 3Play Media and Faces Behind the Screen to #SignYourThanks! Why should you participate in this challenge? The goal of this campaign is to express gratitude and offer support for the Deaf and Hard of…

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Updated November 25, 2019

What The Domino’s Decision Means for Audio Description

by Elisa Lewis in Video Accessibility

If you’re keeping up with the latest in accessibility news, you’re probably well aware of one of the most recent lawsuits filed against the food chain giant, Domino’s Pizza.  Here’s a quick recap just in case you missed it!  ➡️ Quick Facts…

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Updated April 6, 2021
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