Cloned Voices
Clones are only used with your consent, and voices can be swapped in the future.
AI Dubbing
Built Differently
Reach new audiences with dubs that take people out of the workflow, not out of the dub.
Product-Led Dubbing
Keep the experts. Skip the workflow headaches.
Dubbing shouldn't start with a kickoff call and an email thread. With 3Play, it starts with an order.
Order dubs directly on the platform or by API, and an automated workflow carries each one from ingest to delivery. Every dub is AI-voiced and reviewed by our global network of expert linguists, at the depth you choose.
You don't coordinate it. You approve the output.
Expertise × Technology
Built on AI, Perfected by People
3Play weaves proprietary tooling, advanced AI, and human expertise into every step of the dubbing workflow. The result: consistent, high-quality dubs, every time.
Our global network of native linguists allows you scale to meet today's content demands, without sacrificing quality or speed. And since we're AI model agnostic, your dubs keep improving as the technology does.
See it in action
Try Our Dubbing Demo Experience
Hear 3Play dubbing on real content. Choose a sample video and a target language, then compare service levels side by side to find the right fit for your audience.
- English
- Arabic
- Hindi
- French
- Spanish
- Japanese
- Indonesian
- Czech
- Vietnamese
- Portuguese
- German
- Italian
- Korean
- Swedish
- Polish
- Mandarin
- Russian
- Dutch
- Turkish
- Thai
Service levels
Every Dub Is Human-Reviewed. You Choose the Level.
Not every title has the same goals. With four service levels to choose from, you can determine the level of human involvement right for your content.
Less human review More human review
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Launch
Initial Human Review
Perfect for short shelf-life content or long-tail languages.
Starting at $3/minute
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Refine
Light Human Review
Perfect for when the accuracy of your message is critical, but speed is necessary and budget is limited.
Starting at $7/minute
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Creator
Moderate Human Review
Perfect for any content where how it feels to a native speaker directly affects engagement.
Starting at $18/minute
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Studio
Complete Human Review
Perfect for content where the performance of the dub has to match the performance on the screen.
Starting at $35/minute
Consistency at scale
Set it Once. Your Preferences Hold.
Whether it's one file or one thousand, your standards apply to every output.
Give us your voices, terminology, style guide, and do-not-translate lists one time. Our linguists work from them on every file, so episode 80 sounds like episode 1, in every language you add.
Voice casting 
The Right AI Voices for Your Content
Clone a voice or cast something new. Remix any voice for a new language or environment.
Native Casting
Full casting flexibility, from AI-designed voices to curated talent libraries.
Remix
Use any of our existing voices or clone voices and make edits in style and tone from language to language or environment.
Additional services 
Beyond Dubbing
Captioning & Subtitling
High-quality captions for recorded video, ensuring accessibility and compliance, and clear, accurate subtitles that translate spoken content for global audiences.
Global Audio Description
Audio that describes visual content, with your option of human or synthesized speech. Available in multiple languages, so your descriptions reach the same global audiences as your dubs.
Service Level Pricing
Four Options, All Right-Sized for Your Content.
Every tier includes professional template review: the step that separates 3Play from fully automated tools. From there, human involvement increases based on your quality requirements.
Launch
$3 /min
Immediate (script generation: 2 biz days)
Includes
- Source Dub Script
- Professional Template Review
- AI Adaptation
- Auto-Dubtitles (WebVTT + SRT)
- Stereo Vocal Track
- Full Audio/Video Mix
No human review of translation or voice post-template.
Refine
$7 /min
4 business days
Includes
- Everything in Launch, plus:
- Translation Quality Review
- Speech Boundary Sync
- Artifact-Free Voices
Creator
$18 /min
5 business days
Includes
- Everything in Refine, plus:
- Culturally Native Phrasing
- Emotionality Review
- Casting Director
- 5 HQ Voice Clones
- Full Boundary Sync
Studio
$35 /min
10 business days
Includes
- Everything in Creator, plus:
- Lip Sync (within segments, pauses, breath)
- Expert Vocal Performance
- Full Casting Oversight
- HQ Voice Creation
- 5.1 Mix (with 5.1 source)
Rates shown are starting prices per minute. Final pricing depends on language tier, content length, and add-ons selected. Minimum 5-minute charge for Refine and above.
See What 3Play Can Do for Your Content
Tell us about your project and a member of our team will follow up with a custom quote, tier recommendation, and, if you're a YouTube creator, a language strategy based on your channel analytics.
Frequently Asked Questions
Dubbing is a post-production process that replaces the original spoken dialogue in a video with a voice track in the target language, synchronized to match on-screen lip movements and emotional tone. It can be performed using professional voice artists, AI-generated voices, or, as with 3Play, a human-in-the-loop combination of both.
Subtitles let viewers read translations while hearing the original audio, preserving authentic voices and cultural nuance. Dubbing replaces the audio track so audiences can understand content in their native language without reading, creating a more natural viewing experience and, for digital video, better watch time and retention metrics.
3Play AI Dubbing is a human-in-the-loop localization service enabled by the highest-quality AI voices: AI handles the speed and scale, human linguist adapters and voice professionals handle the quality, cultural accuracy, and accountability. The level of human involvement scales with the tier you select.
We support dubbing in 50+ languages, including Spanish, French, German, Italian, Portuguese, Chinese, Japanese, Korean, Arabic, Hindi, and many more. Language availability and pricing vary by tier. Contact us for a full language list and to confirm availability for your target market.
3Play's linguists are expert professionals trained in accessibility services, with deep linguistic knowledge, cultural fluency, and direct experience in dubbing workflows. Every tier includes professional template review: speaker identification, timing structure, and character names verified before processing begins.
Submit your source video through our platform or via API. From there, our team handles scripting, casting, adaptation, sync, performance, and mixing, and delivers a fully dubbed audio/video file ready to publish. We run the workflow; you approve the output.