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Top 5 Use Cases for Live Captioning

by Elisa Lewis in Video Accessibility

Many brands and organizations are turning to live videos to engage with their audience, especially when they can’t connect in person.  For viewers with competing priorities, live video content provides a great deal of flexibility – as long as there’s a device…

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Updated October 21, 2021

Best Practices: 7 Ways to Improve Live Captioning Quality

by Kelly Mahoney in Video Accessibility

Within the past year, the demand for live online events has skyrocketed & doesn’t seem to be slowing down anytime soon. More than 67% of people worldwide have streamed live video content, and live streaming is estimated to grow into $70.5 billion industry…

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Updated October 21, 2021

How to Choose Languages for Video Translation

by Rebecca Klein in Video Accessibility

Incorporating Translation Into Your Video Production Process [Free Checklist] In our increasingly globalized society, it’s hard to overstate the importance of translation and subtitling. Although the number is constantly in flux, it’s estimated that there are over 7000 languages spoken worldwide.  Online video…

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Updated November 29, 2023

How to Choose the Right Translation & Subtitling Vendor

by Kelly Mahoney in Uncategorized

Searching for a video translation & subtitling vendor can be overwhelming, but not all vendors were created equal. After some time in the industry, we’ve gained expert insight on what to look for in a vendor – services required, cost-effectiveness, accuracy, and…

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Updated May 21, 2025

How do 3Play’s Live Captions Compare to Zoom’s Built-in Captions?

by Tessa Kettelberger in Video Accessibility

Artificial intelligence-based automatic speech recognition (ASR) is one step of 3Play Media’s innovative transcription process, and it’s also what powers our live captioning solution. As a result, we’re deeply invested in following trends in the ASR industry in order to make sure…

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Updated July 9, 2021

3Play Media Celebrates Juneteenth and Pride!

by Elisa Lewis in Company + Culture

During the month of June, 3Play Media’s Diversity, Equity, and Inclusion (DEI) Committee planned two events to honor and celebrate Juneteenth and Pride.  Unbeknownst to many Americans, Juneteenth has long been celebrated in the African American community to commemorate the end of…

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June 23, 2021

3 Reasons Why You Need Video Transcription

by Rebecca Klein in Video Accessibility

Video transcription is the process of translating your video’s audio into text using automatic speech recognition technology, human transcriptionists, or a combination of the two. Without video transcription, your videos rely solely on audiovisual material to convey information. What motivates a video…

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Updated May 19, 2022

WebVTT Captions: How to Create a Web Video Text Track File

by Rebecca Klein in Video Accessibility

Create your own WebVTT Files [Free Guide] A “Web Video Text Track” file, also known as WebVTT (.vtt), is a popular subtitle and caption file format. WebVTT was created in 2010 by the Web Hypertext Application Technology Working Group (WHATWG) to support…

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Updated June 28, 2024

What Is 99% Accuracy, Really? Why Caption Quality Matters

by Elisa Lewis in Video Accessibility

99% accuracy is the industry standard for caption quality. Most captioning vendors guarantee 99% accuracy. But, how true are their claims? What Does Caption Quality Include? Accuracy is a critical aspect of the captioning process.  Not only do accurate captions create an…

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Updated May 21, 2025

Accessibility in Diversity, Equity, and Inclusion (DEI) Initiatives

by Amy Dwyer in Company + Culture

Diversity, Equity, and Inclusion (DEI) initiatives have become a top priority for today’s organizations. Studies continue to show that companies that value DEI are more profitable than those that don’t and their employees report higher levels of engagement, trust, and satisfaction.  These…

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June 1, 2021

YouTube SEO Strategy: Tips to Boost Your Search Ranking

by Rebecca Klein in Video Accessibility

Automate Your YouTube Captioning [Learn About the Integration] YouTube is the second-largest search engine in the world – second only to its parent company, Google. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with…

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Updated June 26, 2024

Introducing Our New Brand Identity

by Lily Bond in Company + Culture

  Over the past several weeks, you may have noticed some updates to our brand identity. As we continue rolling out these changes, I wanted to take a moment to share more about our rebrand and why it better reflects who 3Play…

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May 26, 2021
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