Case Study: How Closed Captioning Makes Videos Accessible to Parents of Children with Disabilities
“ Closed captioning helps ensure that more parents can access our content to help them do right by their child.”
Your Special Education Rights
Your Special Education Rights (YSER) is an online video-based resource for parents of children with disabilities. They provide the knowledge and understanding parents need to advocate for their child’s education and accessibility needs. Video content makes YSER’s programming user-friendly, practical, and engaging. Their site also includes a social support network with discussions, forums, blogs, and events.
YSER Uses 3Play Media to Provide Closed Captioning for Educational Videos
Working with 3Play Media to ensure quality and accuracy, YSER now features closed captioning on all of their educational videos. Captioning their video content allows YSER to make their programming accessible to a much wider audience. Jennifer Laviano, YSER co-founder and special education attorney, says, “We want to empower as many parents as possible. Closed captioning helps ensure that more parents can access our content to help them do right by their child.”
How Closed Captioning Makes Video Content Accessible
Most often, people believe that closed captions provide accessibility solely to people with hearing impairments. In the US alone, 20% of people over age 12 experience significant enough hearing loss that it interferes with daily communication. There are many accessibility laws in place that require captioning for video content in order to protect the rights of people with hearing disabilities.
However, captions can provide accessibility in a number of other ways. The BBC published a study by Ofcom that determined that 80% of people who turn on closed captions have no hearing impairment at all. Captions increase comprehension for people who know English as a second language, or for video content that has poor sound quality. Captions also allow people to watch video in sound-sensitive environments, like offices or libraries.
With over 10,000 parents of children with disabilities in their community, YSER aims to make their content accessible to people of all backgrounds. They are pleased with how simple and cost-effective the transcription and captioning process has been with 3Play Media, and have found that closed captions provide enormous benefit to their community.