3 Reasons Why You Need Video Transcription

February 3, 2015 BY EMILY GRIFFIN
Updated: February 26, 2018

3 reasons why you need video transcription

Video transcription is the process of translating your video’s audio into text. This is done with automatic speech recognition technology, human transcriptionists, or a combination of the two.

What motivates a video publisher to transcribe their content? Plenty.

Here are the top three reasons why you can’t afford not to transcribe your videos.

1. SEO

Providing a transcript is proven to boost your video SEO.

A 3-week long SEO study by SafeNet compared the search rank for webpages with video transcripts added. In less than a month, the pages with video transcripts climbed the ranks in Yahoo and Bing for a targeted keyword phrase, moving from no listing, up to 14th, then to 9th and 11th place, respectively.

Since search engines can’t crawl video, the transcript provides valuable text that can be indexed and ranked. A transcript makes your video more searchable across the web, but it also makes it searchable within your website or archive.

2. Better UX

Once the viewer has access to your video transcript, there is so much potential for a better user experience.

3. Playlist Search

We mentioned that transcripts make your video searchable by search engines. You can also implement onsite search capabilities. With a tool like an playlist search plugin, you can scan an entire video library for mention of specific words and hop to the moment(s) in a video where that word is spoken. This is hugely useful for researchers, but it’s a benefit to average users, too.

Interactive Transcript

You can make your video transcript interactive, highlighting words as they are spoken in time with the video. The timed-text keeps the viewer engaged and reinforces the content since it can be read and heard at the same time. The user can click on the text to jump to that point on the video – a much smoother UX than having to mark timecodes when navigating a video.

3. Accessibility

The more people who are able to watch your videos, the more views you will get. Exactly who joins your audience when you add video transcripts?

Deaf and hard of hearing viewers

People with limited or no hearing cannot consume your videos without accompanying text. A video transcript relays more than just speech. It should also include speaker IDs and essential non-speech sounds like [LAUGHTER] or [SILENCE].

To create an equivalent viewing experience for deaf and hard of hearing viewers, use your video transcript to create closed captions.

Making your online video accessible isn’t just a nice-to-have – for many organizations it’s required by law. Accessibility laws vary by state, but federal law requires that videos be transcribed and captioned for all federal agencies. Video accessibility is mandated for broadcast media, and for “places of public accommodation” like museums, libraries, and universities.

Viewers in a sound-prohibitive environments

In 2 years, mobile video viewing has increased 534%. Consider all the people who discover your video on their smartphones while commuting to work on the train, waiting in line at the post office, or eating lunch in a noisy cafeteria. Not every environment is conducive to playing audio. A transcript gives your viewers an alternative to consume your content, keeping them from bouncing off your website.

Non-native English speakers

Video transcripts help ESL viewers fully comprehend your content. The transcript provides a reference for vocabulary and spelling, and can be used as a study guide. Considering that there are 4.4 million ESL students in American public schools, why not make your videos more accessible?

What else can video transcription do for you?

Check out the 8 Benefits of Transcribing and Captioning Videos.

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