The Marketer’s Toolkit for Accessible Digital Media

Marketers are constantly creating new content for web and mobile apps, but often overlook accessibility. Publishing content that isn’t accessible for individuals with disabilities excludes a large portion of your audience – that’s risky business.

In this webinar, we’ll dive into the essential tools digital marketers need to create accessible content. This webinar is designed by marketers for marketers and is presented by Level Access and 3Play Media.

This webinar will cover:

  • Elements of accessible marketing
  • State of video accessibility and what that means for marketers
  • Key digital accessibility lawsuits to learn from
  • Why accessible video is better video for SEO, engagement, and branding
  • How to make video accessible
  • How to write alt-text
  • How to create accessible blog posts
  • How to hyperlink – correctly
  • How to create deliver accessible webinars

Presenters

Cindy Zhou
Chief Marketing Officer l Level Access

Elisa Edelberg

Marketing Content Manager l 3Play Media