4 Reasons Why You Should Caption Your Corporate Event Videos
Updated: June 3, 2019
Did you know that captioning videos for corporate events is beneficial to both your company and your audience?
Today, videos are being used for several types of corporate events, such as conferences, meetings, and webinars. For example, presenters at conferences may use videos to help reinforce their message or to communicate their message to the audience better, or companies may record conference presentations to use for future content. In a workplace meeting, a handful of attendees may call in via video chat. A company may hold a digital event, such as a webinar, and use live video to display a presentation online for all to view. Each of these examples shows how video technology is being used in modern companies and improving corporate event experiences.
In this post, we’ll discuss why captioning for corporate events is a great way to make your videos accessible, boost SEO, encourage engagement, and reach a global audience.
It’s important to remember that videos for corporate events, live or prerecorded, are not accessible to people who are deaf or hard of hearing unless the videos include closed captions. In addition to those with hearing loss, captions also make content more accessible to learners of English as a second language and assist those with learning disabilities and neurological disorders.
If your company conducts live webinars, it may be difficult, if not impossible, for someone with a disability to follow along without live captions. Employing a live-captioning service will ensure that the webinar presentation is accessible to all.
Search Engine Optimization
SEO is important because it helps content to rank higher in search engines and drives more traffic to your content and website. With videos, however, SEO gets a little more tricky since search engine bots can’t watch videos. They can index text, though, and that’s where captions come in.
Captions provide a text version of your video so search engine bots can crawl and adequately index the video content. Let’s say you’ve recorded valuable and informative conference presentations and those recordings now live on your website for the public to view at their convenience. With captions, those video recordings will rise in search engine ranks, receive more views, and bring in more organic traffic to your site.
Focus and Engagement
For many of us, information tends to go in one ear and out the other. Fortunately, there are ways to combat our short attention spans and keep our focus.
A study by the University of Iowa found that people retain information better after seeing and hearing it. Merely hearing words isn’t always enough for people. This makes sense since other research suggests that humans have a superior visual memory. Because captions are a visual medium, they’re able to provide the visual element that is needed to improve the retention of information.
In corporate meetings, companies want attendees to be focused and to retain the information they’ve heard. Be sure that videos used in meetings, or any type of corporate event, are captioned to engage the audience better and to improve their focus and comprehension.
For many businesses, it may be that people from all over the world are attending your conference or tuning in to your webinars. It’s for this reason that translations are essential.
The great thing is that, with captions, it’s much easier to translate content into other languages. In fact, it’s just a few easy steps to translate captions on YouTube. Otherwise, there’s the option of utilizing a third-party vendor to translate your video content.
Providing content for those who only speak the original language of the video content limits the potential of your reach. Using translations will broaden your content’s reach and include people who speak other languages, as well.
Accessibility, search engine optimization, user engagement, and global reach are just some of the reasons why you should caption your videos for corporate events. Who’s to say what other positive changes captions can bring to your company?
There’s only one way to find out. 👇
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