4 Reasons to Provide Captions for Virtual Events

May 10, 2019 BY JACLYN LEDUC
Updated: October 13, 2020

Captions for virtual events are beneficial to both your company and your audience.

Today, videos are being used for several types of corporate events, such as conferences, meetings, and webinars. Presenters at conferences may use videos to help reinforce their message or to communicate their message to the audience better. Companies may record conference presentations to use for future content. In a workplace meeting, a handful of attendees may call in via video chat. A company may hold an event online, such as a webinar, and use live video to display a presentation online for all to view. These examples show how video technology is used in modern companies to improve corporate event experiences.

In this post, we’ll discuss why captions for virtual events are a great way to make your videos accessible, boost SEO, encourage engagement, and reach a global audience.

The Benefits of Captions for Virtual Events

By including captions for virtual events, companies and organizations may reap several benefits. Due to the pandemic, much of the world has shifted to virtual environments. It’s important that corporate video captures the attention of your audience no matter where they are.

Accessibility

Without captions, videos for corporate events, live or prerecorded, are not accessible to people who are deaf or hard of hearing. Captions for virtual events also make content more accessible to learners of English as a second language and assist those with learning disabilities and neurological disorders.

If your company conducts a live event, such as a live webinar, it may be difficult, if not impossible, for someone with a disability to follow along without live captions. Using a live-captioning service will ensure that the webinar presentation is accessible to all.

Search Engine Optimization

SEO is important because it helps content to rank higher in search engines and drives more traffic to your content and website. With videos, however, SEO gets a little more tricky since search engine bots can’t watch videos. They can index text, though. That’s where captions come in.

Captions provide a text version of your video so search engine bots can crawl and adequately index the video content. Let’s say you’ve recorded valuable and informative conference presentations and those recordings now live on your website for the public to view. With captions, those video recordings will rise in search engine ranks, receive more views, and bring in more organic traffic to your site.

Focus and Engagement

For many of us, information tends to go in one ear and out the other. Fortunately, there are ways to combat our short attention spans and keep our focus.

A study by the University of Iowa found that people retain information better after seeing and hearing it. Sometimes just hearing words isn’t enough for people. This makes sense since other research suggests that humans have a superior visual memory. Because captions are a visual medium, they’re able to provide the visual elements needed to improve the retention of information.

In corporate meetings, companies want attendees to focus and to retain the information they’ve heard. Be sure to caption videos used in meetings, or any type of corporate event, to engage the audience better and improve their focus and comprehension.

Translations

For many businesses, it may be that people from all over the world are attending your conference or tuning in to your webinars. It’s for this reason that translations are essential.

The great thing is that, with captions, it’s much easier to translate content into other languages. It’s just a few easy steps to translate captions on YouTube. Otherwise, there’s the option of utilizing a third-party vendor to translate your video content.

Providing content for those who only speak the original language of the video content limits the potential of your reach. Using translations will broaden your content’s reach and include people who speak other languages, too.

Ready to Offer Captions for Virtual Events?

Accessibility, search engine optimization, user engagement, and global reach are just some of the reasons why captions for virtual events are beneficial. Who’s to say what other positive changes captions can bring to your company?

There’s only one way to find out. 👇

 

Start Captioning Today or learn more about 3Play Media.

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