O’Reilly 

How O’Reilly Expanded Their Audience with Captioning

with 3Play Media

O’Reilly is a learning company that publishes books, produces tech conferences, and provides an online learning platform. It helps to connect individuals, teams, and enterprises with the world’s leading experts and content providers. O’Reilly offers videos, live online training courses, interactive tutorials, books, and case studies, and holds conferences throughout the year.

FutureLearn takes immense care to meet a high standard of accessibility to ensure a quality user experience for a broad audience. A reliable transcription and captioning service, such as 3Play Media, is critical to enabling a robust library of accessible media.

The company strives to provide a platform that complies with WCAG 2.1 with accessible media players and video content that includes transcripts, captions, and subtitles. This not only ensures accessibility but also maximizes learning outcomes and participation.

O’Reilly offers two main types of video content: recorded presentations from live events made available on its learning platform and content produced in a studio that offers training on technical topics.

Why? To O’Reilly, creating accessible video content “feels like the right thing to do.” It recognized that closed captioning is important in the publishing sector because it adds value to its content, prepares the company for the ever-evolving legal landscape surrounding digital accessibility, and expands its audiences to include those who rely on captions.

O’Reilly wanted to implement a captioning process that was sustainable long-term and was drawn to solutions that (a) integrated well with its system and (b) allowed customizable API workflows.

Because O’Reilly offers technical content and wanted to ensure true video accessibility, it would only be satisfied with high-quality, accurate captions. It looked for a solution that would ensure reliable quality control measures and consistent quality.

After consideration, O’Reilly identified 3Play Media as its vendor of choice. 3Play Media and O’Reilly’s engineering teams then worked together to integrate their systems through custom API to streamline captioning processes. O’Reilly was drawn to 3Play Media’s quality control steps, which ensure high-quality captions and guarantee 99% accuracy for every caption file.

O’Reilly now provides closed captions and on-page transcripts for all new studio-produced videos, for keynote speeches, and for top-performing talks at live events. In addition, all special requests are prioritized for captioning. The company remains dedicated to its goal, which is to provide captions for 100 percent of its videos. It continues to work towards this goal and has already seen many benefits from captioning its videos.

O’Reilly utilizes video transcripts to enhance SEO to its website, which allows its audience to more easily find content. Its videos now provide a more robust and accessible viewing experience for all viewers that supports viewing flexibility and varying viewing preferences and is more accessible for all audiences.