Create Accessible Canva Video to Boost SEO & Content Engagement

by Jaclyn Leduc in Video SEO

Every content creator looks for ways to make their content easier to find and more engaging. That’s where creating Canva video comes in handy. Online video content can boost SEO and engagement for blogs and web pages. Below, we’ll show you how…

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November 17, 2020

Captions & Interactive Transcripts Boost Student Performance, Study Finds

by Jaclyn Leduc in Video Accessibility

Instructors often search for out-of-the-box ways to improve student performance in the classroom. These days, due to the pandemic, many classes are conducted virtually and remotely. What strategies or tools can instructors incorporate into their curriculum to support student success and keep…

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November 11, 2020

Accessible Training Videos Improve Employee Learning & Engagement

by Jaclyn Leduc in Video Accessibility

Accessible training videos are beneficial to everyone. For individuals with disabilities, being able to access and learn from training videos is necessary for their job success. For those without disabilities, accessible video can increase comprehension, improve focus, and create better learning outcomes.…

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October 16, 2020

How to Increase Conversion Rates with Video

by Aj Beltis in User Engagement

It might be hard to believe that something as simple as adding video to your landing pages can increase conversions by 80% or more – but it really shouldn’t come as a shock.  Consumers and website visitors love video. They click on…

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October 13, 2020

What INBOUND 2020 Speakers Had to Say About Accessibility

by Sofia Enamorado in Video Accessibility

From marketers to developers, INBOUND 2020 brought hundreds of speakers, thousands of people, and millions of ideas for organizations to stand out in our virtual world. Below you’ll hear how INBOUND incorporated accessibility into their remote event, as well as the biggest…

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September 25, 2020

Beginner’s Guide to Pinterest Video Accessibility

by Jaclyn Leduc in Video Accessibility

Pinterest video content allows businesses to capture their audience’s attention better and engage in a fresh way. Whether you’re a fitness brand wanting to share workout clips or an eCommerce brand hoping to showcase product tutorials, Pinterest is a great place to…

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September 16, 2020

How to Make Orientation Virtual and Accessible

by Samantha Sauld in Video Accessibility

The beginning of the school semester is an exciting time for both new and returning students. It’s a chance to meet friends, explore clubs and organizations, and take new and interesting courses.  For students this year, many of these traditionally in-person activities…

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August 5, 2020

Captions Increase Viewership for Facebook Video Ads by 12%

by Samantha Sauld in User Engagement

In reaction to an internal study on user behavior, Facebook made updates to its video ad features. Facebook video ads auto-play without sound and with closed captions forced on. Plus, Facebook can add automatically generated captions to videos that don’t have captions…

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July 28, 2020

5 Best Practices for Engaging Webinar Audiences

by Simki Dutta in Video Accessibility

Engaging webinar audiences isn’t always easy. Do you remember the last time you sat through a dull and boring webinar? You found yourself checking your emails, scrolling through your phone, and doing everything else apart from listening to the presenter. The tables…

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Updated August 13, 2020

How Captions & Transcripts Increase Engagement with Videos

by Samantha Sauld in Video Accessibility

There’s no denying the power of online video. The first video to be streamed on the internet was in 1995, and since its inception, online video has quickly become a force to be reckoned with.  Today, everyone is watching online videos and…

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Updated July 17, 2020

5 News Sites Doing Captioning Right

by Sofia Enamorado in Video Accessibility

In order to survive in modern day journalism, news outlets must keep up with the trends. And the biggest trend of the century has undeniably been video. The truth of the matter is, people don’t have the time to read countless articles,…

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July 8, 2020

Boost the Impact of Online Publishing Video with Captions

by Jaclyn Leduc in Uncategorized

With the addition of captions, online publishing video can make a greater impact on your audience. Besides making videos more accessible to those with disabilities, captions expand your reach to a wider audience, create a better user experience, and increase viewership and…

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June 26, 2020