User Engagement Archives

The Cost of Translation: A Practical Guide for Video Content [Free Budget Planner]

Understanding the cost of translation is crucial for companies looking to succeed in global markets. Professional translation services are essential for localizing products and content, but global product leaders must evaluate whether to build an in-house team or to partner with a…

Updated February 13, 2025

Is AI Dubbing Worth the Cost for eLearning Localization?

by sofia in User Engagement

The eLearning industry is sitting on a massive opportunity for growth by tapping into non-English speaking markets around the world. Over 75% of the global population speaks languages other than English. By using AI dubbing for elearning localization you can expand your…

Updated February 4, 2025

Studies Find Captions Can Improve Focus on Video Content

by Kelly Mahoney in User Engagement

Captions are well-known as an accommodation for the d/Deaf and hard-of-hearing, but the benefits go beyond accessibility – several studies have proven that captions can improve focus, engagement, and comprehension of online video content. Research findings from media agencies and universities alike…

Updated June 26, 2024

New Apple Podcasts Transcripts Are Changing the Way Users Consume Podcasts

by Rebecca Klein in User Engagement

Attention, all podcast creators! Get ready for a shift in podcast accessibility and listener engagement. Apple is taking an industry-defying leap forward with transcript support in the next iOS update, set to be released in March 2024. Apple will provide automatically generated…

February 9, 2024

Using Subtitles to Learn a Language: Captions for ESL Students

by Rebecca Klein in Video Accessibility

Discover the Benefits of Captioning and Transcription [Free Ebook] What are the benefits of captions for ESL learners (English as a second or foreign language) and English language learners (ELLs)? More than one in 10 of the nation’s approximately 50 million public…

August 24, 2023

Are You Providing Captions For Corporate Events?

by Rebecca Klein in Video Accessibility

Beginner’s Guide to Captioning [Free eBook] Do you have a live corporate event coming up? Will your videos be captioned? Captions for virtual and hybrid corporate events benefit your company and your audience. Today, videos are used for several types of corporate…

July 12, 2023

How to Drive Revenue from Your eCommerce Product Videos

by Rebecca Klein in Video Accessibility

Accessibility in the eCommerce Era [Free eBook] Today’s consumers seek a retail experience that offers the best of both the on- and offline shopping worlds—combining personalization with competitive prices, choice with detail, and product tangibility with convenience. In this competitive marketplace, how…

January 11, 2023

7 Reasons Why Societies and Associations Should Caption Their Videos

by Abby Alepa in User Engagement

How the ADA Impacts Online Video Accessibility [Free eBook] Societies and associations are usually non-profit organizations that dedicate time, finances, and resources towards the advancement of an area of study or a social cause. These organizations often speak on revelatory or consequential…

December 15, 2022

Rethinking How We Use Closed Captioning in Education

by Abby Alepa in Video Accessibility

Build a roadmap to web accessibility in higher education [FREE eBook] Video captions are more than just text on a screen. That’s what Sean Zdenek believes. An associate professor and director of graduate studies in the department of English at the University…

Updated December 13, 2022

How DIY Captions, YouTube Auto Captions, and 3Play Media’s Captions Differ

by Rebecca Klein in Video Accessibility

Beginners Guide to Captioning [Free Ebook] Investing the time and money into captioning your YouTube videos is well worth it. If you don’t believe us, check out Discovery Digital Networks. They conducted a controlled study that showed a 7.32% increase in views…

Updated August 25, 2023

8 Benefits of Video Transcription & Captioning

by Elisa Lewis in Video SEO

The reasons why you should add closed captions and include transcripts to your video content are almost innumerable, but we can count at least eight. Closed captioning and transcription offer benefits to your organization and your viewers alike – and not only…

Updated June 26, 2024

The Real Reasons You Should Be Translating Video

by Kelly Mahoney in Video Accessibility

The COVID-19 pandemic and the need for physical distance have ensured that virtual and hybrid models of learning, working, and gathering will stick around in 2022. As industries all over the globe realize the benefits of a virtual world, translated video content…

Updated March 7, 2022