Layout view

Improve Your Video Marketing Strategy with 3 SEO Tips

by Jaclyn Leduc in User Engagement

Why Is Video Marketing Strategy Important? Internet users want content, and they want it now. Users are increasingly expecting more accurate search results to their queries, and at lightning speeds. This is not an easy task if you consider the amount of…

Read More
Updated March 16, 2021

What is Video SEO? How to Get Your Videos Seen

by Jaclyn Leduc in Video Accessibility

Would you believe that in the US, adults spend over 11 hours per day consuming media? You may or may not be surprised to learn that 6 of those hours are spent watching video. Our affinity for video is not going away,…

Read More
Updated March 16, 2021

What Is Transcription?

by Jaclyn Leduc in Video Accessibility

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

Read More
Updated July 18, 2022

Your Audience Wants to See Video Marketing from Your Company

by 3mediaweb in Video Accessibility

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

Read More
Updated December 16, 2019

Documenting Accessibility Requirements for Designers

by 3mediaweb in User Engagement

There’s a problem in the design world with regards to accessibility. Accessibility requirements are often not documented clearly, consistently, or in a way for professionals to easily follow and implement. Luckily, there is a solution: Create standard documentation methods that express accessibility…

Read More
Updated July 25, 2019

Social Video and the Changing Trends in Video Accessibility

by 3mediaweb in Lighter Side

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

Read More
Updated December 9, 2019

Q&A: How Do You Implement Accessibility into Design?

by 3mediaweb in Video Accessibility

In the webinar, Toolkit for Digital Accessibility, Jack Nicolai, Accessibility Product Manager at Adobe, shared tools, techniques, and best practices to integrate accessibility requirements into product design. Below is an excerpt from the Q&A portion of the presentation. Implementing accessibility into the…

Read More
Updated June 3, 2019

Trends in Video Accessibility

by 3mediaweb in Video Accessibility

More video is uploaded to the web in 1 month than TV has created in 3 decades. Every day more than 500 million hours of video is watched on YouTube alone. People are watching video on social media; they are watching video…

Read More
Updated February 2, 2021

How Oracle University Captions to Boost Accessibility & Employee Engagement

by 3mediaweb in Video Accessibility

In the webinar hosted by Training Magazine Network, Ben Labrum, Sr. Principal Product Manager at Oracle University Digital Learning, and Lily Bond, Director of Marketing at 3Play Media, share how creating accessible videos leads to greater employee engagement and comprehension. Watch the…

Read More
Updated March 9, 2021

What You Should Know About WCAG 2.1

by 3mediaweb in Video Accessibility

It’s official: the Web Content Accessibility Guidelines 2.1 have been released! So does this mean you have to change your websites and learn new standards? Not at all – WCAG 2.1 is an extension of WCAG 2.0. It follows the same structure…

Read More
Updated July 26, 2022

5 Instagram Accounts Doing Captioning Right

by 3mediaweb in Video Accessibility

Over the last couple of years, social video has grown to be the most popular form of content on social media. What better way is there to engage and connect with your audience than video? But social video has its limitations. For…

Read More
Updated March 2, 2021

McGraw-Hill’s Four-Phase Accessibility Cycle

by 3mediaweb in Video Accessibility

McGraw-Hill’s vision is to “unlock the full potential of each learner.” For over 129 years, McGraw-Hill has been providing innovative solutions to educators and students. But what began as a predominantly print business is steadily becoming a digital business. For McGraw-Hill, the…

Read More
Updated April 20, 2021
Load More