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Why 3Play is Better at the Interactive Transcript

by 3mediaweb in Video Accessibility

Have you ever wanted to search within a video? Or jump to the spot where your keyword appears – without having to watch the whole video? Enter the interactive transcript. The interactive transcript makes your videos searchable and more engaging. With 3Play’s…

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Updated June 19, 2019

Captioning Trends Make a Comeback Thanks to Gen Z

by Jaclyn Lazzari in Video Accessibility

Generation Z: the newest generation to hit the spotlight. The members of Gen Z are young, so we don’t know much about them, but insights into the minds of this new generation arise frequently. The question at hand today is, “How is…

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Updated June 12, 2019

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Elisa Lewis in Video SEO

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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Updated March 13, 2024

How to Improve Video SEO and UX with Accessibility

by Jaclyn Lazzari in Video Accessibility

Online video has the profound ability to communicate a message quickly and to engage in effective storytelling simultaneously. Companies must deliver video content to their audiences in new and appealing ways, and online video marketing strategies must be thoughtful and deliberate. Video…

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Updated February 2, 2021

How to Reach A Global Audience

by 3mediaweb in Video Accessibility

Just as English captions make your videos accessible to more viewers, subtitles in other languages help you reach a more global audience. Thanks to the internet, the world is more connected than ever before, although most of the content published is rarely…

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Updated August 25, 2023

How to Add + Edit Facebook Automatic Captions to Video Ads

by Elisa Lewis in Video Accessibility

With the use of captivating visuals and a compelling story, Facebook video ads are a great way to convey important information to consumers. According to an advertising study conducted by Facebook, people watch an astounding 100 million hours of video on the…

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Updated May 1, 2020

Wish You Could Search Within a Video? Use an Interactive Transcript

by Elisa Lewis in Video Accessibility

Video has completely revolutionized the way we consume online content. We can instantly receive valuable information paired with captivating visuals, making it more engaging and memorable as opposed to standard text. Video has become a preferred medium in which we consume content.…

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Updated March 13, 2024

[Infographic] Ultimate Guide to Video Engagement

by Elisa Lewis in Video SEO

Download infographic: The Ultimate Guide to Video Engagement Streaming your favorite show, watching the latest game highlights, learning a DIY tutorial, or viewing your favorite brand’s new campaign – these are all just a few examples of video content we consume everyday.…

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Updated August 25, 2023

Transcript Formats Explained

by Jaclyn Lazzari in Video Accessibility

When we say format, we mean file format – transcript file formats to be precise. If you’re a video or audio content creator, or if video or audio are an important part of your marketing strategy, transcripts can be helpful to you.…

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Updated December 23, 2019

What is Video SEO? How to Get Your Videos Seen

by Jaclyn Lazzari in Video Accessibility

Would you believe that in the US, adults spend over 11 hours per day consuming media? You may or may not be surprised to learn that 6 of those hours are spent watching video. Our affinity for video is not going away,…

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Updated March 13, 2024

What Is Transcription?

by Jaclyn Lazzari in Video Accessibility

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

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Updated March 13, 2024

Your Audience Wants to See Video Marketing from Your Company

by 3mediaweb in Video Accessibility

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

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Updated August 25, 2023