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Reframing Universal Design for Learning

by Jaclyn Leduc in Video Accessibility

In the webinar, Universal Design for Learning: The Hidden Chapters, author Thomas Tobin expands on his book, Reach Everyone, Teach Everyone: Universal Design for Learning in Higher Education. In the book, Thomas and co-author, Kirsten Behling, discuss how inclusive design is being…

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Updated June 18, 2019

Why 3Play is Better at the Interactive Transcript

by 3mediaweb in Video Accessibility

Have you ever wanted to search within a video? Or jump to the spot where your keyword appears – without having to watch the whole video? Enter the interactive transcript. The interactive transcript makes your videos searchable and more engaging. With 3Play’s…

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Updated June 19, 2019

Captioning Trends Make a Comeback Thanks to Gen Z

by Jaclyn Leduc in Video Accessibility

Generation Z: the newest generation to hit the spotlight. The members of Gen Z are young, so we don’t know much about them, but insights into the minds of this new generation arise frequently. The question at hand today is, “How is…

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Updated June 12, 2019

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Elisa Lewis in Industry Trends

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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Updated May 1, 2020

How to Improve Video SEO and UX with Accessibility

by Jaclyn Leduc in Video SEO

Online video has the profound ability to communicate a message quickly and to engage in effective storytelling simultaneously. Companies must deliver video content to their audiences in new and appealing ways, and online video marketing strategies must be thoughtful and deliberate. Video…

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Updated February 2, 2021

How to Reach A Global Audience

by 3mediaweb in Video SEO

Just as English captions make your videos accessible to more viewers, subtitles in other languages help you reach a more global audience. Thanks to the internet, the world is more connected than ever before, although most of the content published is rarely…

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Updated June 11, 2019

Q&A: Captioning on Instagram

by 3mediaweb in Video Accessibility

We sat down with @TheInstagramExpert, Sue B. Zimmerman, to talk all about captioning on Instagram. Multiple studies have shown how captioning videos can lead to greater engagement, brand recall, and behavioral intent. On Instagram, captioning videos can help you stand out amongst…

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Updated June 3, 2019

How to Add + Edit Facebook Automatic Captions to Video Ads

by Elisa Lewis in Video Accessibility

With the use of captivating visuals and a compelling story, Facebook video ads are a great way to convey important information to consumers. According to an advertising study conducted by Facebook, people watch an astounding 100 million hours of video on the…

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Updated May 1, 2020

Wish You Could Search Within a Video? Use an Interactive Transcript

by Elisa Lewis in User Engagement

Video has completely revolutionized the way we consume online content. We can instantly receive valuable information paired with captivating visuals, making it more engaging and memorable as opposed to standard text. Video has become a preferred medium in which we consume content.…

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Updated February 28, 2020

[Infographic] Ultimate Guide to Video Engagement

by Elisa Lewis in Video SEO

Download infographic: The Ultimate Guide to Video Engagement Streaming your favorite show, watching the latest game highlights, learning a DIY tutorial, or viewing your favorite brand’s new campaign – these are all just a few examples of video content we consume everyday.…

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Updated October 25, 2021

Video SEO Tools We Can’t Live Without

by Jaclyn Leduc in Video SEO

If your video marketing strategy goal is to make sure your video content gets seen, boosting SEO should be a priority. There are three main aspects that matter most to search engines: user experience (UX), keywords, and metadata. Optimizing all three of…

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Updated February 18, 2020

Transcript Formats Explained

by Jaclyn Leduc in Video Accessibility

When we say format, we mean file format – transcript file formats to be precise. If you’re a video or audio content creator, or if video or audio are an important part of your marketing strategy, transcripts can be helpful to you.…

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Updated December 23, 2019
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