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How to Increase Conversion Rates with Video

by Aj Beltis in User Engagement

It might be hard to believe that something as simple as adding video to your landing pages can increase conversions by 80% or more – but it really shouldn’t come as a shock.  Consumers and website visitors love video. They click on…

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Updated March 2, 2021

4 Important Reasons to Practice Inclusive Design

by Jaclyn Lazzari in Video Accessibility

Inclusive design is the key to ensuring no one gets left behind in our increasingly digital society, and it’s more pertinent now than ever before. While presenting for Fall 2020 ACCESS at Home, Krissie Barrick, Head of Digital Influencing at Scope, put…

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Updated October 23, 2023

WCAG 2.2 is Here: What You Need to Know

by Jena Wallace in Industry Trends

WCAG 2.0 & Beyond: Modernizing Web Accessibility [Free eBook] After years of development, feedback, and several delays, Web Content Accessibility Guidelines (WCAG) version 2.2 is finally here. WCAG 2.2 was released on October 5, 2023, and includes 9 new Success Criteria that…

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Updated October 11, 2023

The Value of Video for Remote Learning

by Aj Beltis in Industry Trends

 School’s back in session – well, sort of. All over the country, classes are starting back up again, with institutions implementing a variety of different approaches to learning. Schools are either back for in-person classes, embracing fully remote learning for the foreseeable…

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September 28, 2020

Quick Guide to Real Estate Video Accessibility

by Jaclyn Lazzari in Industry Trends

Are you a real estate agent, broker, property manager, or someone in the real estate industry? You likely already know that websites are a valuable marketing tool and that real estate video content is an effective way to create an immersive and…

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August 28, 2020

Closed Captions Required for Movie Trailers

by Jaclyn Lazzari in Video Accessibility

Movie trailers with captions help provide access for people with disabilities, particularly those who are deaf or hard of hearing. In addition to accessibility, movie trailers with captions are more likely to catch the viewer’s attention and keep them engaged. Though the…

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Updated March 30, 2021

How 3Play Media Utilizes AI Technology for Captioning

by 3mediaweb in Video Accessibility

Artificial intelligence (AI technology) makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks. At 3Play, AI technology plays an integral part in improving the efficiency and accuracy of the captioning process. Our 3-step process…

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Updated February 18, 2021

Captions Increase Viewership for Facebook Video Ads by 12%

by Elisa Lewis in User Engagement

In reaction to an internal study on user behavior, Facebook made updates to its video ad features. Facebook video ads auto-play without sound and with closed captions forced on. Plus, Facebook can add automatically generated captions to videos that don’t have captions…

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Updated March 30, 2021

Human Potential at Work Podcast Wrap-Up with Debra Ruh and Lily Bond

by Elisa Lewis in Industry Trends

Human Potential at Work (HPAW) is a digital podcast hosted by Debra Ruh, an author, advocate, and CEO of Ruh Global Communications. HPAW focuses on how to bring out the potential in all people, including those with disabilities. Every episode shares new…

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Updated March 2, 2021

Podcast Company, Gimlet Media, Sued for Lack of Accessibility

by Elisa Lewis in Industry Trends

A class-action lawsuit was filed against Gimlet Media (a podcast division inside of Spotify) for lack of accessibility for the deaf and hard-of-hearing. The plaintiff, Kahlimah Jones, argues that Gimlet Media violates the Americans with Disabilities Act (ADA) for failing to provide…

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Updated March 31, 2021

How to Create Accessible Cooking Videos

by Jaclyn Lazzari in Video Accessibility

Cooking videos are a cook’s best friend and a great way for content creators to showcase the culinary arts. Whether you’re a food newbie or a cuisine connoisseur, there’s always something new to learn. Want to sharpen your knife skills? There’s a…

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Updated August 21, 2023

Captions for Live Sporting Events

by 3mediaweb in Video Accessibility

Many people love watching sports, which is why captions for sports events are critical to making sports content accessible to all. Sports shape our conversations, cultures, and even friend groups. Everywhere you go, you are bound to see a fan sporting a…

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Updated September 20, 2023
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