Parody Music Video: “You Guys Need Captions!”

Closed captioning can bring a video to life.

We wanted to capture that spirit and celebrate all the ways closed captioning helps your video, your viewers, and YOU.

To that end, 3Play Media is proud to unveil our music video parody of Pharrell Williams’ “Happy,” entitled “You Guys Need Captions!”

Break-dancers, jugglers, acrobats, and regular folks got funky for captioning. The 3Play Media team and several major players in the Boston tech scene shook their stuff, too. And somehow a yak made it in there….

Watch the music video below and read along with the open captions or the interactive transcript.

Movers and Shakers in Video Tech and Innovation

We are grateful to the many members of the Boston video technology and innovation community who appeared in our video. Thank you for sharing in the belief that technology can connect and delight us all.

Thanks to:

• Ben Ratner, Growth Marketer at HubSpot
• Bill Aulet, Managing Director at MIT Entrepreneurship Center
• Brendan Schwartz, CTO of Wistia
• David Mendels, CEO of Brightcove
• Ed Roberts, Professor of Management of Technology at MIT Sloan
• John Harthorne, CEO of MassChallenge
• Larry Goldberg, Director of Accessible Media at Yahoo!
• Scott Bailey, Managing Director at MassChallenge
• Tom Leighton, CEO of Akamai

Production Credits

• Andrew Schwartz: Composer of lyrics, Lead Vocals, Sound Editor
• David Zylber: Director of Photography and Editor
• Joshua Miller: Production Assistant
• Lily Bond: Production Assistant and Camera Operator
• Emily Griffin: Production Assistant and backing vocals

And Thanks to Our Dancers:

Share the love and learn more about why We Heart Captions!