Q&A: What You Should Know About Social Media Accessibility with @TheInstagramExpert
71% of US businesses use Instagram.
Between 2013 to 2017, Instagram business use grew by 60% and is now surpassing Twitter. When Instagram introduced video, it was a game changer for marketers and users alike. While images do tend to get more likes than videos, 25% of Instagram ads are video.
Unfortunately, most of the content brands are posting on Instagram – and other social media channels – isn’t accessible. Most of the time video isn’t captioned or described. Adding captions to your videos is one of the best ways to make your Instagram account more accessible, get more views, and build brand awareness.
In this webinar, we sit down with Sue B. Zimmerman, also known as @TheInstagramExpert, to discuss best practices for social media accessibility.
- Best practices for engagement on Instagram
- How to captions Instagram videos
- Examples of Instagram accounts doing captioning right
- How to use Instagram to grow your brand
Sue B. Zimmerman
Instagram Expert, Social Media Educator & Consultant | Sue B. Zimmerman Enterprise
Sofia Leiva (Moderator)