Over 5% of the world's population has disabling hearing loss. 

That's 360 million people (328 million adults and 32 million children).

20% of Americans are d/Deaf or hard of hearing.

That's 48 million Americans.

62% of employees with a disability have an invisible disability or a disability that one cannot immediately identify upon meeting a person.

60% of those who have hearing loss are either in the workforce or in an educational setting.

More video content is uploaded to the web in 1 month...



...than TV has created in 3 decades.

30% of working professionals have a disability.

78% of people are watching videos online every week. 

In 2017, online video accounted for 74% of all online traffic.

71% of people with disabilities leave a website immediately if it is not accessible.

41% of videos are incomprehensible without sound or captions.

In fact, 80% of viewers react negatively to videos autoplaying with sound. So now, many social media outlets now autoplay videos on silent.

80% of people who use captions aren't Deaf or hard of hearing.

Adding captions to Facebook videos increased view time by 12%.

Facebook video posts with captions have 135% greater organic reach.


Adding captions to YouTube led to a 7.3% increase in views. 

Captions help with comprehension of dialogue, clarification of terminology, concentration, and engagement.

36% of organizations caption all of their video content.

In 2017, the #1 driver for captioning was legal compliance.

And the #1 barrier to captioning was cost/budget.

87% of educational institutions add closed captions to at least some video.

53% of educational institutions said their approach to captioning was primarily reactive.

98.6% of students find captions helpful.

71% of students without hearing difficulties use captions at least some of the time.

65% of students say captions help them focus.

63% of students say captions help them retain information.

50% of students repurpose transcripts as study guides.

Most popular social video platforms of 2017:

Faculty who provided captions ranked higher than faculty who did not provide captions.

61% of organizations have or are developing a centralized captioning process.

Captioning benefits organizations through: 

45% of people watch more than an hour of Facebook or YouTube videos a week.

More than 500 million hours of videos are watched on YouTube each day.

72 hours of video are uploaded to YouTube every 60 seconds.

Over 500 million people are watching video on Facebook every day.

85% of Facebook videos are watched without sound.

FURTHER READING:

FURTHER READING:

FURTHER READING:

FURTHER READING:

State of Hearing & Vision Loss

What's Going on with Online Video?

Use of Closed Captioning

FURTHER READING:

Rise of Social Video

How Organizations Caption Content

Accessibility in Higher Education

State of Hearing & Vision Loss

What's Going on with Online Video?

 Use of Closed Captioning

How Organizations Caption Content

The Rise of Social Video

Accessibilty in Higher Education

FURTHER READING:

Why Do people use Closed Captioning?

82% of Twitter users watch video content on Twitter.

greater reach

greater engagement

increased SEO

greater searchability

-To focus-

-To watch video in noisy/quiet environments-

-To understand the language-

-To accommodate a hearing disability-

-To learn new vocabulary-

By 2019, 80% of the world's internet traffic will be video.

80% more people are more likely to watch an entire video when captions are available.

Snapchatters watch 10 billion videos a day.

CTI

10% of all adult Americans have some degree of vision loss.

That's 23.7 million American adults age 18+.

AFB

3.5% of the world's population live with vision impairment.

That's 253 million people (36 million are blind and 217 million have moderate to severe vision impairment).

Use of Audio Description

Use of Audio Description

Audio description promotes learning through auditory means and helps with language development, writing and speaking.  

Further Reading:

Federal law requires that major television networks each provide 50 hours of audio described programming a year.


Disney and Paramount describe 85% of major films on DVD.

Warner Bros describes 70% of their DVDs.

Universal offers the 2nd largest number of DVDs each year but describes less than 45% of them.

Popular streaming services like Netflix and Hulu have been sued for failing to provide audio descriptions.

Courts have stated that under the ADA, streaming services are considered 'places of public accommodation,' and should therefore describe their content.

Audio description is a narration describing the important visual details in a video that cannot be understood from the soundtrack alone.

How Do People Use Audio Description?

FCC

As audio books

As auditory learning aids

For language development

To accommodate a visual impairment

To assist those on the autism spectrum

Accessibility and Online Video Stats

Accessibility and Online Video Stats

State of Hearing & Vision Loss

Over 5% of the world's population has disabling hearing loss. 

That's 360 million people (328 million adults and 32 million children).

3.5% of the world's population live with vision impairment.

That's 253 million people (36 million are blind and 217 million have moderate to severe vision impairment.

10% of all adult Americans have some degree of vision loss.

That's 23.7 million Americans Adults age 18+.

20% of Americans are d/deaf or hard of hearing.

That's 48 million Americans.

62% of employees with a disability have an invisible disability or a disability that one cannot immediately identify upon meeting a person.

30% of working professionals have a disability.

60% of those who have hearing loss are either in the workforce or in an educational setting.

What's Going on with Online Video?


...than TV has created in 3 decades.

More video content is uploaded to the web in 1 month...


78% of people are watching videos online every week.

In 2017, online video accounted for 74% of all online traffic.

By 2019, 80% of the world's internet traffic will be video.

Use of Closed Captioning

41% of videos are incomprehensible without sound or captions.

In fact, 80% of viewers react negatively to videos autoplaying without sound or captions.

Captioning benefits organizations through: 

Currently, Netflix has 549 titles with audio description.

Some seeing people are using these audio descriptions as audio books.