5 Live Streaming Video Statistics for 2020

by Aj Beltis in Industry Trends

Nearly every social media platform affords users the opportunity to go live with video – and businesses have taken notice.  While pre-recording a video gives you the opportunity to script, edit, and caption your content before it goes out, live streaming video…

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October 28, 2020

Accessible Training Videos Improve Employee Learning & Engagement

by Jaclyn Leduc in Video Accessibility

Accessible training videos are beneficial to everyone. For individuals with disabilities, being able to access and learn from training videos is necessary for their job success. For those without disabilities, accessible video can increase comprehension, improve focus, and create better learning outcomes.…

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October 16, 2020

How to Increase Conversion Rates with Video

by Aj Beltis in User Engagement

It might be hard to believe that something as simple as adding video to your landing pages can increase conversions by 80% or more – but it really shouldn’t come as a shock.  Consumers and website visitors love video. They click on…

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October 13, 2020

4 Important Reasons to Practice Inclusive Design

by Jaclyn Leduc in Video Accessibility

Inclusive design is the key to ensuring no one gets left behind in our increasingly digital society, and it’s more pertinent now than ever before. While presenting for Fall 2020 ACCESS at Home, Krissie Barrick, Head of Digital Influencing at Scope, put…

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Updated October 13, 2020

Close Look at The Online Accessibility Act Reveals Concerns

by Elisa Edelberg in Industry Trends

As many Americans continue to stay at home and conduct their lives over the internet, online web accessibility is gaining a greater spotlight.  On October 1, 2020 a bipartisan bill titled the “Online Accessibility Act” was introduced by Congressmen Lou Correa (D-CA)…

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October 9, 2020

The Value of Video for Remote Learning

by Aj Beltis in Industry Trends

 School’s back in session – well, sort of. All over the country, classes are starting back up again, with institutions implementing a variety of different approaches to learning. Schools are either back for in-person classes, embracing fully remote learning for the foreseeable…

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September 28, 2020

Strategies for Transitioning to Accessible Remote Learning

by Jaclyn Leduc in Company + Culture

3Play Media’s second virtual event, ACCESS at Home, focused on providing the necessary tools and knowledge to thrive in a virtual environment. Dawn Hunziker and Barbie Lopez, the IT accessibility team for the University of Arizona, joined us for ACCESS at Home…

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September 23, 2020

Quick Guide to Real Estate Video Accessibility

by Jaclyn Leduc in Video Accessibility

Are you a real estate agent, broker, property manager, or someone in the real estate industry? You likely already know that websites are a valuable marketing tool and that real estate video content is an effective way to create an immersive and…

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August 28, 2020

4 Reasons Why Video Captioning Prioritization Has Changed

by Aj Beltis in Industry Trends

As online video consumption continues to expand – with the average person projected to watch 90+ minutes of video content online daily in 2020 – there’s one element of video distribution that cannot be ignored: captioning.  Captions have become a helpful tool…

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Updated August 19, 2020

Closed Captions Required for Movie Trailers

by Jaclyn Leduc in Video Accessibility

Movie trailers with captions help provide access for people with disabilities, particularly those who are deaf or hard of hearing. In addition to accessibility, movie trailers with captions are more likely to catch the viewer’s attention and keep them engaged. Though the…

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August 12, 2020

How 3Play Media Utilizes AI Technology for Captioning

by Sofia Enamorado in Video Accessibility

Artificial intelligence (AI technology) makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks. At 3Play, AI technology plays an integral part in improving the efficiency and accuracy of the captioning process. Our 3-step process…

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Updated August 8, 2020

Captions Increase Viewership for Facebook Video Ads by 12%

by Samantha Sauld in User Engagement

In reaction to an internal study on user behavior, Facebook made updates to its video ad features. Facebook video ads auto-play without sound and with closed captions forced on. Plus, Facebook can add automatically generated captions to videos that don’t have captions…

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July 28, 2020