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How to Optimize Long-Form Video Transcripts for SEO: The Wrong Way and the Right Way

by Elisa Lewis in Video SEO

Time and again, online video publishers hear about the benefits of short-form video – simple and fun, yet engaging. When video moved online we favored this bite-size format for multiple reasons. Slow bandwidths made it easier to watch shorter videos. Also, from…

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Updated February 21, 2023

3 Tips to Get the Most Out of Moving to a Digital Classroom

by Elisa Lewis in Video Accessibility

Many U.S. colleges and universities are cancelling in-person classes in an effort to limit the spread of Coronavirus. As of March 11, sixty three institutions have cancelled in-person classes, and many of these institutions are moving to a virtual classroom to continue…

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Updated April 20, 2021

Closed Captioning Requirement for Broadcast TV in the Philippines

by Emily Griffin in Video Accessibility

On July, 21, 2016, the Philippines passed its first official legislation requiring closed captioning for broadcast TV. Republic Act No. 10905, entitled “An Act Requiring All Franchise Holders or Operators of Television Stations and Producers of Television Programs to Broadcast or Present…

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Updated August 7, 2024

How to Add Captions and Audio Description to Wistia Videos

by Elisa Lewis in Video Accessibility

Wistia is a video software company that believes when businesses create an immersive viewing experience for viewers, it can build brand affinity. What better way to create an immersive viewing experience than with accessibility?  Captioning and audio description are two great accessibility…

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Updated April 20, 2021

How to Design a Sustainable Process for Accessible Web Design

by Elisa Lewis in Video Accessibility

Accessible web design is more important than ever before. In fact, 71% of people with disabilities leave a website immediately if it’s not accessible.  Slow a steady wins the race, and accessible web design is more than just a one-time auditing process…

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Updated October 20, 2023

How to Get Started with 3Play Media’s Audio Description

by Elisa Lewis in Video Accessibility

Audio description is an audio track that narrates the relevant visual information in media and assumes the viewer cannot see the onscreen content. It can be compared to a sports broadcaster narrating the visual action of a game over audio. The descriptions…

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Updated August 23, 2024

Benefits of Using One Vendor for Captioning and Audio Description

by Jaclyn Lazzari in Video Accessibility

The overall benefits of using one vendor for captioning and audio description are unmatched, and here’s why: When you opt to employ one video accessibility vendor, it gives you access to volume discounts, optimized workflows, easy service upgrades, and one account system…

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Updated May 21, 2020

5 Reasons Why Our Customers Love 3Play Media

by Elisa Lewis in Company + Culture

Our annual Holiday Survey is distributed to customers at the end of each year in hopes of determining their experience using 3Play Media. When asked, “How do you feel about 3Play Media?”, our customers gave us outstanding feedback. 98% of customers gave…

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Updated May 1, 2020

Shifting Faculty Perspectives to Embrace Accessibility

by Jaclyn Lazzari in Video Accessibility

In the webinar, Motivating Faculty to Embrace Accessibility, Jennifer Pedersen, Ph.D., shares the University of Alaska Anchorage’s accessibility journey and gives insight into faculty perspectives on accessibility, what worked well, and what areas were challenging. She identifies ways to build accessibility into…

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January 29, 2020

Audio Description for Publishers

by Elisa Lewis in Video Accessibility

The internet has completely transformed the publishing industry. Before its mainstream use, people used to consume their favorite publishing content through traditional mediums like newspapers or magazines. Today, those same people can access publishing content instantly on their smartphones and tablets.  Video…

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Updated May 1, 2020

The Business Case for Captioning ECommerce Videos

by Jaclyn Lazzari in Industry Trends

Captioning is a valuable opportunity for eCommerce brands that yields an improved user experience, more powerful branding, and potentially higher revenue streams from video projects. Accessible videos pack a more powerful punch than inaccessible videos, begging the question: What is the business…

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Updated October 23, 2023

Are Transcripts Enough to Make Videos Compliant with Accessibility Law?

by Jaclyn Lazzari in Video Accessibility

If you want to make your online videos accessible to people with disabilities, you’ll need more than just a video transcript. According to Web Content Accessibility Guidelines (WCAG), transcripts certainly make audio content, such as podcasts, accessible to deaf or hard-of-hearing users.…

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Updated September 10, 2024
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