The power of accessible video is far-reaching, and there are many ways in which captions and audio description can benefit video publishers. Captions can boost SEO and improve the learning experience for students, and audio description lends itself to universal design and…
Wistia is a video software company that believes when businesses create an immersive viewing experience for viewers, it can build brand affinity. What better way to create an immersive viewing experience than with accessibility? Captioning and audio description are two great accessibility…
Unfortunately, not all the video being produced today is accessible to everyone. Lack of captions, transcripts, and audio description inhibit a large portion of the population from enjoying and interacting with your video content. Often, accessible content is put on the back…
Whether you’re a producer or consumer, online video has exploded in popularity and necessity in recent years. It’s estimated that the past two years have shown a 52% increase in weekly video consumption, and experts know that the power of video content…
Cooking videos are a cook’s best friend and a great way for content creators to showcase the culinary arts. Whether you’re a food newbie or a cuisine connoisseur, there’s always something new to learn. Want to sharpen your knife skills? There’s a…
Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…
