How to Get Started with 3Play Media’s Audio Description
Audio description is an audio track that narrates the relevant visual information in media and assumes the viewer cannot see the onscreen content. It can be compared to a sports broadcaster narrating the visual action of a game over audio. The descriptions…
Described Video Requirements for Canadian Broadcasters
How the AODA Impacts Online Accessibility [Free Ebook] Many (if not most) broadcast programs in Canada lack described video and/or audio, which is an accommodation for blind and low-vision individuals. However, Canada’s “Let’s Talk TV” initiative aims to enhance the availability of…
3 Innovative Ways to Approach English Descriptive Audio
Discover Our Offerings for Your Accessibility Needs 3.5% of the world’s population live with vision impairment, making audio description – also referred to as English Descriptive Audio – an important component to our society’s fast-growing video content. A major barrier to audio…
How Captions & Transcripts Increase Engagement with Videos
There’s no denying the power of online video. The first video to be streamed on the internet was in 1995, and since its inception, online video has quickly become a force to be reckoned with. Today, everyone is watching online videos and…
How to Optimize Long-Form Video Transcripts for SEO: The Wrong Way and the Right Way
Time and again, online video publishers hear about the benefits of short-form video – simple and fun, yet engaging. When video moved online we favored this bite-size format for multiple reasons. Slow bandwidths made it easier to watch shorter videos. Also, from…
Accessible Social Media
Accessibility is a common priority when building websites and webpages. But have you considered how individuals with disabilities are engaging with your brand on social media? Are they experiencing accessibility barriers in your content? Are there things you could be doing to…
Audio Description for eCommerce
These days, it seems that eCommerce companies are utilizing online video marketing more and more. 54% of consumers want to see video from their favorite brands, so it’s no surprise that they are giving the people what they want. Video marketing is…
How to Drive Revenue from Your eCommerce Product Videos
Accessibility in the eCommerce Era [Free eBook] Today’s consumers seek a retail experience that offers the best of both the on- and offline shopping worlds—combining personalization with competitive prices, choice with detail, and product tangibility with convenience. In this competitive marketplace, how…
Intro to Audio Description
What is audio description? While most people are familiar with closed captioning, audio description is another important accessibility requirement for video content. Audio description narrates the relevant visual information in a video to make your content accessible to blind and low vision…
Closed Captions and Audio Description: Why It’s Not One or the Other
Are you currently captioning with 3Play Media and looking to make your videos even more accessible? Or maybe you understand the importance of captioning, but you’re still a bit unsure about other accessibility tools. Don’t fret because this post is just you! …