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[Infographic] Ultimate Guide to Video Engagement

by Elisa Lewis in Video SEO

Download infographic: The Ultimate Guide to Video Engagement Streaming your favorite show, watching the latest game highlights, learning a DIY tutorial, or viewing your favorite brand’s new campaign – these are all just a few examples of video content we consume everyday.…

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Updated October 25, 2021

Video SEO Tools We Can’t Live Without

by Jaclyn Leduc in Video SEO

If your video marketing strategy goal is to make sure your video content gets seen, boosting SEO should be a priority. There are three main aspects that matter most to search engines: user experience (UX), keywords, and metadata. Optimizing all three of…

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Updated February 18, 2020

Transcript Formats Explained

by Jaclyn Leduc in Video Accessibility

When we say format, we mean file format – transcript file formats to be precise. If you’re a video or audio content creator, or if video or audio are an important part of your marketing strategy, transcripts can be helpful to you.…

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Updated December 23, 2019

Improve Your Video Marketing Strategy with 3 SEO Tips

by Jaclyn Leduc in Video SEO

Why Is Video Marketing Strategy Important? Internet users want content, and they want it now. Users are increasingly expecting more accurate search results to their queries, and at lightning speeds. This is not an easy task if you consider the amount of…

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Updated March 16, 2021

What is Video SEO? How to Get Your Videos Seen

by Jaclyn Leduc in Video Accessibility

Would you believe that in the US, adults spend over 11 hours per day consuming media? You may or may not be surprised to learn that 6 of those hours are spent watching video. Our affinity for video is not going away,…

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Updated March 16, 2021

What Is Transcription?

by Jaclyn Leduc in Video Accessibility

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

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Updated July 18, 2022

Social Video and the Changing Trends in Video Accessibility

by 3mediaweb in Video Accessibility

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

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Updated December 9, 2019

How to Convince Your Clients to Caption Videos

by 3mediaweb in User Engagement

Oh dear… you know it’s good for them, you know it will help them, yet your clients still don’t want captions. How are you supposed to convince your client that you are [always] right? You have to school them with the facts…

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Updated March 4, 2021

Leveraging Accessibility To Improve Your Social Media Strategy

by Patrick Loftus in Video Accessibility

Simply put, keeping accessibility in mind when you post content to social media is one of the easiest, no-brainer ways to expand your brand’s reach. First of all, there are roughly 360 million people who are either deaf or have disabling hearing loss worldwide.…

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Updated April 6, 2021

Revolutionize Your Video SEO with the New SEO Embed

by Lily Bond in Video SEO

There’s no stopping the continued rise of online video. Now, in 2017, 87% of online marketers use video content. With so many marketers relying on video to drive brand awareness and buying interest, SEO has never been more important. Without good video…

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Updated June 3, 2019

5 Ways to Improve SEO for Short Videos Using Transcripts & Captions

by Emily Griffin in Video SEO

The amount of time adults spend watching digital video each day has increased from 21 minutes in 2011 to 76 minutes in 2015. What does that tell you? Download the eBook: Transforming Video SEO with Transcripts and Captions That video is a…

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Updated June 3, 2019

Yahoo’s Proactive, User-Centric Approach to Web Accessibility

by Patrick Loftus in Video Accessibility

  We are now well into the digital information era, so isn’t it about time we start making the internet accessible to everyone? While government entities are working hard to legally require that public and private organizations make their web content more…

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Updated March 16, 2021