How 3Play Stands Apart From Competitors, According to Our Customers

February 16, 2021 BY AJ BELTIS
Updated: September 20, 2023

To stay competitive, retain customers, and get found online, an increasing number of companies have started relying on video as a crucial element to their organization. In fact, 86% of businesses use video as a marketing tool – not to mention the ones that use it for other purposes such as product training and sales demos. 

However, with opportunity comes responsibility. Video opens up countless doors for business, but in order to adhere to laws and regulation, these videos must also be accessible. In particular, the FCC mandates that captioning must be 99% accurate when it comes to spelling, grammar, and punctuation. 

We get it – companies are busier than ever. In the past year, several have had to pivot their entire business model and make a series of difficult, stressful decisions. Finding captioning for videos is often the last thing on a company’s mind, but none of these are a legitimate excuse to avoid potential accessibility lawsuits, which continue to grow in tandem with increasing video consumption rates. 

As a solution, companies, schools, and government organizations are relying on video captioning services to quickly, affordably, and accurately provide captions for online video content. That way, these entities can focus on their core missions and trust that their video content meets accessibility standards. 

Here at 3Play Media, we strive to help organizations in all industries caption their videos accurately and efficiently, and that’s why we’re trusted by thousands of universities, media companies, video producers, and corporations.

Each year, we send out our Customer Holiday Survey to better understand our customers’ experience – particularly how we perform against other vendors in this space. While 2020 proved difficult, we were humbled to discover our services made at least one aspect of our customers’ jobs easier.

Here are some of the reasons why thousands of organizations continue to trust 3Play for their captioning and transcription needs. 


likeIn the survey, one 3Play customer stated that “3Play’s caption accuracy is much better” than competitors, with another customer saying that 3Play is “much more accurate with the captioning and transcription.”

Numerically, 3Play received an average satisfaction score of 4.5 out of 5 on the topic of quality. Not only does this score represent an increase in the perception of 3Play’s quality from the previous year, it’s also 18% higher than the average 3.8 out of 5 received by 3Play’s competition.

3Play Media guarantees 99% accuracy when it comes to its services, so your organization doesn’t have to worry about caption accuracy, reliability, or quality when a video goes live. In fact, our measured accuracy rate is 99.6% – the highest in the industry – due to our diligent three-step process of:

  1. Automatic Speech Recognition. 
  2. Human Editing Cleanup. 
  3. Human Quality Review. 

Thanks to the diverse professional backgrounds of our editors, we’re able to hit this enviable threshold and provide accurate captions for our customers every time. 


3Play Media’s full-service solution includes more than just captioning, which has helped our customers see the value in the service we provide. In a G2 Crowd Review, Video Department Director of Human Kinetics Doug Fink writes “3Play is by far the most cost-effective and consistently accurate captioning service we have worked with.”

This sentiment was echoed in the comments in our survey, with one customer highlighting 3Play’s “more competitive pricing” compared to other providers, and another mentioning the “competitive pricing [and] good quality.”

Customer Service

The area we are perhaps most proud of to be succeeding in is customer service and support. In our 2020 survey, our customers gave 3Play Media a satisfaction score of 4.4 out of 5. Comparatively, our customers gave our competitors an average satisfaction score of 3.8 out of 5 in this area – 14% lower than 3Play’s

3 internet tabsWhen asked to share their favorite thing about 3Play Media, many customers pointed to our customer service and support teams, sharing “Working with our account manager and 3Play support has been fantastic.” Another customer noted, “Incredible Account Management and Team Support” while another summed it up as, “Customer service is excellent!”

As one customer says, 3Play Media is “great to work with, [has] high-quality products, [and has] excellent customer service.” Another describes our services as “reliable and always available.” Some of 3Play’s most valuable services outside of basic captioning and transcription include enterprise scalability, translation to 40+ language, and 50+ caption formats – helping customers get what they need at an affordable rate. 

From a support perspective, our extensive documentation of 400+ support articles and our investment in a friendly, helpful customer support team shows we’re committed to ensuring those who use 3Play can rely on us to support them in meeting their captioning and accessibility needs. 


Ultimately, our customers need a captioning and transcription service that gets that job done, is simple-to-use, and is efficient. 

According to them, 3Play checks all of these boxes. 

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In this year’s survey, customers praised 3Play for its “easy interface” and “better platform,” as well as its “streamlined process” – all of which help users get captioned video content out to the public faster. Customers also noted that “API usage and flexibility and third party integrations” and “simple tagging workflows” contribute  greatly to 3Play Media’s ease-of-use.

According to the survey results, 3Play Media users gave the platform a 4.4 out of 5 when it comes to helping them comply with deadlines, compared to a 4 out of 5 average score received by our competitors. In other words, 3Play scores 10% higher than competitors when it comes to this key metric of efficiency – and it shows in users’ sentiments. 

One customer made reference to 3Play’s “significantly more comprehensive user portal,” and another declared, “since working with 3Play Media, we haven’t shopped around [with other vendors].” Because of its reliability and user-friendly interface, 3Play excels in customer retention. 

3Play Media – A Cut Above the Rest

plantBetween the unmatched pricing, features, turnaround time, customer service, and quality that 3Play provides to its customers, it’s evident that 3Play Media is the optimal video captioning solution available in 2021. 

As noted by our customers, “3Play excels in every aspect,” and “exceeds in timeliness, accuracy, functionality, and customer support.” 

Interested in using 3Play Media to caption your videos? Click here to learn about our services, ranging from captioning, to audio transcribing, to translation features. 

How to Choose the Right Video Accessibility Vendor ebook


This post was originally published on February 12, 2019 as How 3Play Stands Apart From Competitors, According to Our Customers by Samantha Sauld. It has since been updated to reflect the most recent results from our customer survey.

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