What Is Transcription?

by Jaclyn Leduc in User Engagement

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

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Updated August 20, 2018

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Sofia Enamorado in Industry Trends

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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August 16, 2018

Your Audience Wants to See Video Marketing from Your Company

by Sofia Enamorado in User Engagement

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

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August 13, 2018

Lessons We’ve Learned From Past ACCESS Speakers

by Sofia Enamorado in Events

We are headed to Washington DC on October 2nd for ACCESS DC. At ACCESS, we dive deep into everything you need to know about video accessibility. Every year, we visit a new city and bring together accessibility professionals and advocates to discuss…

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Updated August 6, 2018

Documenting Accessibility Requirements for Designers

by Sofia Enamorado in User Engagement

There’s a problem in the design world with regards to accessibility. Accessibility requirements are often not documented clearly, consistently, or in a way for professionals to easily follow and implement. Luckily, there is a solution: Create standard documentation methods that express accessibility…

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August 2, 2018

Social Video and the Changing Trends in Video Accessibility

by Sofia Enamorado in Lighter Side

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

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August 1, 2018

Q&A: How Do You Implement Accessibility into Design?

by Sofia Enamorado in User Engagement

In the webinar, Toolkit for Digital Accessibility, Jack Nicolai, Accessibility Product Manager at Adobe, shared tools, techniques, and best practices to integrate accessibility requirements into product design. Below is an excerpt from the Q&A portion of the presentation. Implementing accessibility into the…

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July 31, 2018

Trends in Video Accessibility

by Sofia Enamorado in User Engagement

More video is uploaded to the web in 1 month than TV has created in 3 decades. Every day more than 500 million hours of video is watched on YouTube alone. People are watching video on social media; they are watching video…

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July 5, 2018

Q&A: How Oracle University Uses 3Play

by Sofia Enamorado in User Engagement

In the webinar hosted by Training Magazine Network, Ben Labrum, Sr. Principal Product Manager at Oracle University Digital Learning, and Lily Bond, Director of Marketing at 3Play Media, share how creating accessible videos leads to greater employee engagement and comprehension. Watch the…

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June 29, 2018

What You Should Know About WCAG 2.1

by Sofia Enamorado in User Engagement

It’s official: WCAG 2.1 has been released! So does this mean you have to change your websites and learn new standards? Not at all! WCAG 2.1 is an extension of WCAG 2.0. It follows the same structure and levels of compliance. So…

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June 21, 2018

5 Instagram Accounts Doing Captioning Right

by Sofia Enamorado in Lighter Side

Over the last couple of years, social video has grown to be the most popular form of content on social media. What better way is there to engage and connect with your audience than video? But social video has its limitations. For…

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April 6, 2018

McGraw-Hill’s Four-Phase Accessibility Cycle

by Sofia Enamorado in User Engagement

McGraw-Hill’s vision is to “unlock the full potential of each learner.” For over 129 years, McGraw-Hill has been providing innovative solutions to educators and students. But what began as a predominantly print business is steadily becoming a digital business. For McGraw-Hill, the…

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March 22, 2018