What Makes Your Video Rank in Search Results on YouTube?

by Samantha Sauld in Video SEO

As the digital age continues to evolve, one thing remains true – online video isn’t going anywhere anytime soon. Video content is on the rise, and people everywhere can’t seem to get enough. In fact, video traffic will account for 80% of…

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March 25, 2019

The CVAA & Video Game Accessibility

by Sofia Enamorado in Video Accessibility

As of December 31, 2018, any video game communication functionality released in 2019 and beyond must be accessible to people with sight, motor, speech, cognitive, and hearing disabilities. These requirements are outlined under the 21st Century Communications and Video Accessibility Act (CVAA),…

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March 18, 2019

The Benefits of Captioning On-Demand Fitness Video

by Samantha Sauld in Video Accessibility

The health and fitness industry continues to prosper as Americans become more conscious of their health and make better long-term investments in their overall well-being.    A growing number of people are leaving their gym memberships behind and opting for an at-home…

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March 14, 2019

7 Reasons Why Societies and Associations Should Caption Their Videos

by Jaclyn Leduc in User Engagement

Societies and associations are non-profit organizations that dedicate time, finances, and resources towards the advancement of an area of study or a social cause. There’s no denying that these organizations do great things for our society; however, the lack of accessible resources…

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Updated March 5, 2019

8 Benefits of Transcribing & Captioning Videos

by Elisa Edelberg in Video Accessibility

Why should you transcribe and add captions to your videos? It’s a simple question with so many answers. Discover the top 8 reasons why video transcription and captioning are beneficial for both your organization and your viewers – and not just those…

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February 21, 2019

Reframing Universal Design for Learning

by Jaclyn Leduc in Video Accessibility

In the webinar, Universal Design for Learning: The Hidden Chapters, author Thomas Tobin expands on his book, Reach Everyone, Teach Everyone: Universal Design for Learning in Higher Education. In the book, Thomas and co-author, Kirsten Behling, discuss how inclusive design is being…

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Updated April 1, 2019

The Difference Between YouTube’s Automatic Captions, DIY Captions, and 3Play Media Captions

by Jaclyn Leduc in Video Accessibility

Investing the time (and potentially money) into captioning your YouTube videos is well worth it. If you don’t believe us, just check out Discovery Digital Networks. They conducted a controlled study that showed a 7.32% increase in views after adding captions. Closed…

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February 4, 2019

Why 3Play is Better at the Interactive Transcript

by Sofia Enamorado in Video Accessibility

Have you ever wanted to search within a video? Or jump to the spot where your keyword appears – without having to watch the whole video? Enter the interactive transcript. The interactive transcript makes your videos searchable and more engaging. With 3Play’s…

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January 30, 2019

Captioning Trends Make a Comeback Thanks to Gen Z

by Jaclyn Leduc in Video Accessibility

Generation Z: the newest generation to hit the spotlight. The members of Gen Z are young, so we don’t know much about them, but insights into the minds of this new generation arise frequently. The question at hand today is, “How is…

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Updated January 31, 2019

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Samantha Sauld in Video SEO

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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Updated February 11, 2019

How Video Accessibility Improves UX and SEO

by Jaclyn Leduc in Video Accessibility

Online video has the profound ability to communicate a message quickly and to engage in effective storytelling simultaneously. Companies must deliver video content to their audiences in new and appealing ways, and online video marketing strategies must be thoughtful and deliberate. Video…

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Updated January 24, 2019

How to Reach A Global Audience

by Sofia Enamorado in Video Accessibility

Just as English captions make your videos accessible to more viewers, subtitles in other languages help you reach a more global audience. Thanks to the internet, the world is more connected than ever before, although most of the content published is rarely…

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Updated January 24, 2019