What INBOUND 2020 Speakers Had to Say About Accessibility

by Sofia Enamorado in Video Accessibility

From marketers to developers, INBOUND 2020 brought hundreds of speakers, thousands of people, and millions of ideas for organizations to stand out in our virtual world. Below you’ll hear how INBOUND incorporated accessibility into their remote event, as well as the biggest…

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September 25, 2020

Beginner’s Guide to Pinterest Video Accessibility

by Jaclyn Leduc in Video Accessibility

Pinterest video content allows businesses to capture their audience’s attention better and engage in a fresh way. Whether you’re a fitness brand wanting to share workout clips or an eCommerce brand hoping to showcase product tutorials, Pinterest is a great place to…

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September 16, 2020

How to Make Orientation Virtual and Accessible

by Samantha Sauld in Video Accessibility

The beginning of the school semester is an exciting time for both new and returning students. It’s a chance to meet friends, explore clubs and organizations, and take new and interesting courses.  For students this year, many of these traditionally in-person activities…

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August 5, 2020

Captions Increase Viewership for Facebook Video Ads by 12%

by Samantha Sauld in User Engagement

In reaction to an internal study on user behavior, Facebook made updates to its video ad features. Facebook video ads auto-play without sound and with closed captions forced on. Plus, Facebook can add automatically generated captions to videos that don’t have captions…

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July 28, 2020

5 Best Practices for Engaging Webinar Audiences

by Simki Dutta in Video Accessibility

Engaging webinar audiences isn’t always easy. Do you remember the last time you sat through a dull and boring webinar? You found yourself checking your emails, scrolling through your phone, and doing everything else apart from listening to the presenter. The tables…

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Updated August 13, 2020

How Captions & Transcripts Increase Engagement with Videos

by Samantha Sauld in Video Accessibility

There’s no denying the power of online video. The first video to be streamed on the internet was in 1995, and since its inception, online video has quickly become a force to be reckoned with.  Today, everyone is watching online videos and…

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Updated July 17, 2020

5 News Sites Doing Captioning Right

by Sofia Enamorado in Video Accessibility

In order to survive in modern day journalism, news outlets must keep up with the trends. And the biggest trend of the century has undeniably been video. The truth of the matter is, people don’t have the time to read countless articles,…

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July 8, 2020

Boost the Impact of Online Publishing Video with Captions

by Jaclyn Leduc in Uncategorized

With the addition of captions, online publishing video can make a greater impact on your audience. Besides making videos more accessible to those with disabilities, captions expand your reach to a wider audience, create a better user experience, and increase viewership and…

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June 26, 2020

How to Publish Online Video

by Samantha Sauld in Video Accessibility

Online video has completely permeated the online space and continues to be a staple in many people’s digital experience. By 2021, global internet traffic is projected to make up 82% of all consumer internet traffic.  Whether it be live or prerecorded, the…

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Updated September 25, 2020

3 Lessons We Learned from Running Our Own Virtual Conference

by Sofia Enamorado in Video Accessibility

This May, we hosted our first-ever virtual conference called ACCESS at Home. It was a three-day event packed with expert speakers, workshops, and tons of resources. While we host webinars regularly, organizing a virtual conference is a beast of its own. It…

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Updated June 16, 2020

A Full Recap of ACCESS at Home 2020

by Samantha Sauld in Company + Culture

From May 27-29, 2020 we held our first-ever virtual conference, ACCESS at Home! 🎉 Our team spent months preparing for our annual in-person event, where accessibility enthusiasts from across the country gather together to learn about the latest in web and video…

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June 2, 2020

Studies Find Captions Improve Engagement with Online Video

by Jaclyn Leduc in User Engagement

Captions make videos more accessible to people who are deaf or hard-of-hearing, but the benefits go beyond accessibility. Several studies show that captions improve engagement from users with online videos. Research findings from Verizon Media, Facebook, and several universities reveal that captions…

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Updated September 11, 2020