Q&A: Captioning on Instagram

by Sofia Enamorado in User Engagement

We sat down with @TheInstagramExpert, Sue B. Zimmerman, to talk all about captioning on Instagram. Multiple studies have shown how captioning videos can lead to greater engagement, brand recall, and behavioral intent. On Instagram, captioning videos can help you stand out amongst…

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November 2, 2018

How to Add + Edit Facebook Automatic Captions to Video Ads

by Samantha Sauld in How-To

With the use of captivating visuals and a compelling story, Facebook video ads are a great way to convey important information to consumers. According to an advertising study conducted by Facebook, people watch an astounding 100 million hours of video on the…

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October 17, 2018

Wish You Could Search Within a Video? Use an Interactive Transcript!

by Samantha Sauld in User Engagement

Video has completely revolutionized the way we consume online content. We can instantly receive valuable information paired with captivating visuals, making it more engaging and memorable as opposed to standard text. Video has become a preferred medium in which we consume content.…

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October 10, 2018

[Infographic] Ultimate Guide to Video Engagement

by Samantha Sauld in User Engagement

Download infographic: The Ultimate Guide to Video Engagement Streaming your favorite show, watching the latest game highlights, learning a DIY tutorial, or viewing your favorite brand’s new campaign – these are all just a few examples of video content we consume everyday.…

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Updated October 1, 2018

Video SEO Tools We Can’t Live Without

by Jaclyn Leduc in User Engagement

Video SEO Tools: Why You Need Them If your video marketing strategy goal is to make sure your video content gets seen, boosting SEO should be a priority. There are three main aspects that matter most to search engines: user experience (UX),…

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September 26, 2018

3 Reasons Why You Need Video Transcription

by Sofia Enamorado in User Engagement

Video transcription is the process of translating your video’s audio into text. This is done with automatic speech recognition technology, human transcriptionists, or a combination of the two. What motivates a video publisher to transcribe their content? Plenty. Here are the top…

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September 20, 2018

Transcript Formats Explained

by Jaclyn Leduc in User Engagement

When we say format, we mean file format – transcript file formats to be precise. If you’re a video or audio content creator, or if video or audio are an important part of your marketing strategy, transcripts can be helpful to you.…

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Updated October 24, 2018

Improve Your Video Marketing Strategy with 3 SEO Tips

by Jaclyn Leduc in User Engagement

Why Is Video Marketing Strategy Important? Internet users want content, and they want it now. Users are increasingly expecting more accurate search results to their queries, and at lightning speeds. This is not an easy task if you consider the amount of…

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Updated October 24, 2018

What Is Video SEO?

by Jaclyn Leduc in User Engagement

Would you believe that in the US, adults spend over 11 hours per day consuming media? You may or may not be surprised to learn that 6 of those hours are spent watching video. Our affinity for video is not going away,…

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Updated September 4, 2018

What Is Transcription?

by Jaclyn Leduc in User Engagement

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

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Updated August 20, 2018

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Sofia Enamorado in Industry Trends

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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August 16, 2018

Your Audience Wants to See Video Marketing from Your Company

by Sofia Enamorado in User Engagement

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

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Updated November 5, 2018