3 Tips for Taking Conferences and Events Online

by Sofia Enamorado in Video Accessibility

WAIT! Before you cancel your upcoming event, have you considered taking it online? Finding ways to connect online has become more important than ever before. But the community you build offline can translate just as well online. With a little planning and…

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Updated March 24, 2020

Why is the Retail Industry Being Sued for Web Accessibility?

by Sofia Enamorado in User Engagement

In 2019, there were over 2000 web accessibility lawsuits filed in the United States. Almost all industries were targeted including banking, foodservice, and healthcare. Yet, the hardest hit was the retail industry encompassing 60% of all web and app ADA lawsuits. Why…

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Updated March 4, 2020

Mobile Phones and Captions for Streaming Video

by Samantha Sauld in Video Accessibility

IBM, the multinational technology giant has teamed up with market research firm, Morning Consult to shed light on what businesses need to know about video streaming. Both companies bring their extensive knowledge in technology and media in a newly published study showcasing…

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December 13, 2019

Take Your Video Ads to the Next Level with Captions

by Jaclyn Leduc in User Engagement

Video ads are compelling, but their power increases when you add captions to the equation. On their own, videos have the potential to make an impact and to incite action. After viewing branded online videos, such as video ads, 64% of viewers…

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August 22, 2019

Internet Trends & What they Mean for Accessibility

by Sofia Enamorado in Video Accessibility

We live in the age of internet domination. 51% of the world’s population are internet users (a number that is more slowly climbing up than previous years as most of the people who are likely to be online are, well, already online).…

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Updated July 15, 2019

3 Secrets to Creating Better Video

by Elisa Edelberg in Video Accessibility

It’s predicted that 82% of the world’s internet traffic will be video by 2020. If you’re publishing video content for training, marketing, or other purposes, that’s a great first step to keeping up with the trends. But, with that much content, you…

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Updated June 17, 2019

How to Drive Revenue from Your eCommerce Product Videos

by Kait Bowes in Video Accessibility

Today’s consumers seek a retail experience that offers the best of both the on- and offline shopping worlds—combining personalization with competitive prices, choice with detail, and product tangibility with convenience. In this competitive marketplace, how can brands deliver this new eCommerce shopping…

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Updated November 22, 2019

What Makes Your Video Rank in Search Results on YouTube?

by Samantha Sauld in Video SEO

As the digital age continues to evolve, one thing remains true – online video isn’t going anywhere anytime soon. Video content is on the rise, and people everywhere can’t seem to get enough. In fact, video traffic will account for 80% of…

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Updated February 18, 2020

The CVAA & Video Game Accessibility

by Sofia Enamorado in Video Accessibility

As of December 31, 2018, any video game communication functionality released in 2019 and beyond must be accessible to people with sight, motor, speech, cognitive, and hearing disabilities. These requirements are outlined under the 21st Century Communications and Video Accessibility Act (CVAA),…

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Updated December 20, 2019

The Benefits of Captioning On-Demand Fitness Video

by Samantha Sauld in Video Accessibility

The health and fitness industry continues to prosper as Americans become more conscious of their health and make better long-term investments in their overall well-being.    A growing number of people are leaving their gym memberships behind and opting for an at-home…

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Updated June 14, 2019

7 Reasons Why Societies and Associations Should Caption Their Videos

by Jaclyn Leduc in User Engagement

Societies and associations are non-profit organizations that dedicate time, finances, and resources towards the advancement of an area of study or a social cause. There’s no denying that these organizations do great things for our society; however, the lack of accessible resources…

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Updated January 17, 2020

8 Benefits of Transcribing & Captioning Videos

by Elisa Edelberg in Video Accessibility

Why should you transcribe and add captions to your videos? It’s a simple question with so many answers. Discover the top 8 reasons why video transcription and captioning are beneficial for both your organization and your viewers – and not just those…

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Updated July 3, 2019