Take Your Video Ads to the Next Level with Captions

by Jaclyn Leduc in User Engagement

Video ads are compelling, but their power increases when you add captions to the equation. On their own, videos have the potential to make an impact and to incite action. After viewing branded online videos, such as video ads, 64% of viewers…

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August 22, 2019

Internet Trends & What they Mean for Accessibility

by Sofia Enamorado in Video Accessibility

We live in the age of internet domination. 51% of the world’s population are internet users (a number that is more slowly climbing up than previous years as most of the people who are likely to be online are, well, already online).…

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Updated July 15, 2019

3 Secrets to Creating Better Video

by Elisa Edelberg in Video Accessibility

It’s predicted that 82% of the world’s internet traffic will be video by 2020. If you’re publishing video content for training, marketing, or other purposes, that’s a great first step to keeping up with the trends. But, with that much content, you…

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Updated June 17, 2019

How to Drive Revenue from Your eCommerce Product Videos

by Kait Bowes in Video Accessibility

Today’s consumers seek a retail experience that offers the best of both the on- and offline shopping worlds—combining personalization with competitive prices, choice with detail, and product tangibility with convenience. In this competitive marketplace, how can brands deliver this new eCommerce shopping…

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Updated June 3, 2019

What Makes Your Video Rank in Search Results on YouTube?

by Samantha Sauld in Video SEO

As the digital age continues to evolve, one thing remains true – online video isn’t going anywhere anytime soon. Video content is on the rise, and people everywhere can’t seem to get enough. In fact, video traffic will account for 80% of…

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Updated July 1, 2019

The CVAA & Video Game Accessibility

by Sofia Enamorado in Video Accessibility

As of December 31, 2018, any video game communication functionality released in 2019 and beyond must be accessible to people with sight, motor, speech, cognitive, and hearing disabilities. These requirements are outlined under the 21st Century Communications and Video Accessibility Act (CVAA),…

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Updated July 9, 2019

The Benefits of Captioning On-Demand Fitness Video

by Samantha Sauld in Video Accessibility

The health and fitness industry continues to prosper as Americans become more conscious of their health and make better long-term investments in their overall well-being.    A growing number of people are leaving their gym memberships behind and opting for an at-home…

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Updated June 14, 2019

7 Reasons Why Societies and Associations Should Caption Their Videos

by Jaclyn Leduc in User Engagement

Societies and associations are non-profit organizations that dedicate time, finances, and resources towards the advancement of an area of study or a social cause. There’s no denying that these organizations do great things for our society; however, the lack of accessible resources…

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Updated June 3, 2019

8 Benefits of Transcribing & Captioning Videos

by Elisa Edelberg in Video Accessibility

Why should you transcribe and add captions to your videos? It’s a simple question with so many answers. Discover the top 8 reasons why video transcription and captioning are beneficial for both your organization and your viewers – and not just those…

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Updated July 3, 2019

Reframing Universal Design for Learning

by Jaclyn Leduc in Video Accessibility

In the webinar, Universal Design for Learning: The Hidden Chapters, author Thomas Tobin expands on his book, Reach Everyone, Teach Everyone: Universal Design for Learning in Higher Education. In the book, Thomas and co-author, Kirsten Behling, discuss how inclusive design is being…

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Updated June 18, 2019

The Difference Between YouTube’s Automatic Captions, DIY Captions, and 3Play Media Captions

by Jaclyn Leduc in Video Accessibility

Investing the time (and potentially money) into captioning your YouTube videos is well worth it. If you don’t believe us, just check out Discovery Digital Networks. They conducted a controlled study that showed a 7.32% increase in views after adding captions. Closed…

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Updated June 12, 2019

Why 3Play is Better at the Interactive Transcript

by Sofia Enamorado in Video Accessibility

Have you ever wanted to search within a video? Or jump to the spot where your keyword appears – without having to watch the whole video? Enter the interactive transcript. The interactive transcript makes your videos searchable and more engaging. With 3Play’s…

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Updated June 19, 2019