Boost the Impact of Online Publishing Video with Captions

by Jaclyn Leduc in Uncategorized

With the addition of captions, online publishing video can make a greater impact on your audience. Besides making videos more accessible to those with disabilities, captions expand your reach to a wider audience, create a better user experience, and increase viewership and…

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June 26, 2020

How to Publish Online Video

by Samantha Sauld in Video Accessibility

Online video has completely permeated the online space and continues to be a staple in many people’s digital experience. By 2021, global internet traffic is projected to make up 82% of all consumer internet traffic.  Whether it be live or prerecorded, the…

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June 16, 2020

3 Lessons We Learned from Running Our Own Virtual Conference

by Sofia Enamorado in Video Accessibility

This May, we hosted our first-ever virtual conference called ACCESS at Home. It was a three-day event packed with expert speakers, workshops, and tons of resources. While we host webinars regularly, organizing a virtual conference is a beast of its own. It…

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Updated June 16, 2020

A Full Recap of ACCESS at Home 2020

by Samantha Sauld in Company + Culture

From May 27-29, 2020 we held our first-ever virtual conference, ACCESS at Home! 🎉 Our team spent months preparing for our annual in-person event, where accessibility enthusiasts from across the country gather together to learn about the latest in web and video…

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June 2, 2020

Studies Find Captions Improve Engagement with Online Video

by Jaclyn Leduc in User Engagement

Captions make videos more accessible to people who are deaf or hard-of-hearing, but the benefits go beyond accessibility. Several studies show that captions improve engagement from users with online videos. Research findings from Verizon Media, Facebook, and several universities reveal that captions…

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Updated June 17, 2020

3 Tips for Taking Conferences and Events Online

by Sofia Enamorado in Video Accessibility

WAIT! Before you cancel your upcoming event, have you considered taking it online? Finding ways to connect online has become more important than ever before. But the community you build offline can translate just as well online. With a little planning and…

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Updated June 4, 2020

Why is the Retail Industry Being Sued for Web Accessibility?

by Sofia Enamorado in User Engagement

In 2019, there were over 2000 web accessibility lawsuits filed in the United States. Almost all industries were targeted including banking, foodservice, and healthcare. Yet, the hardest hit was the retail industry encompassing 60% of all web and app ADA lawsuits. Why…

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Updated March 4, 2020

Mobile Phones and Captions for Streaming Video

by Samantha Sauld in Video Accessibility

IBM, the multinational technology giant has teamed up with market research firm, Morning Consult to shed light on what businesses need to know about video streaming. Both companies bring their extensive knowledge in technology and media in a newly published study showcasing…

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Updated May 1, 2020

Take Video Ads to the Next Level with Captions

by Jaclyn Leduc in User Engagement

Online video ads are compelling, but their power increases when you add captions to the equation. On their own, videos have the potential to make an impact and to incite action. After viewing branded online videos, such as video ads, 64% of…

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Updated June 18, 2020

Internet Trends & What they Mean for Accessibility

by Sofia Enamorado in Video Accessibility

We live in the age of internet domination. 51% of the world’s population are internet users (a number that is more slowly climbing up than previous years as most of the people who are likely to be online are, well, already online).…

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Updated July 15, 2019

3 Secrets to Creating Better Video

by Elisa Edelberg in Video Accessibility

It’s predicted that 82% of the world’s internet traffic will be video by 2020. If you’re publishing video content for training, marketing, or other purposes, that’s a great first step to keeping up with the trends. But, with that much content, you…

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Updated June 17, 2019

How to Drive Revenue from Your eCommerce Product Videos

by Kait Bowes in Video Accessibility

Today’s consumers seek a retail experience that offers the best of both the on- and offline shopping worlds—combining personalization with competitive prices, choice with detail, and product tangibility with convenience. In this competitive marketplace, how can brands deliver this new eCommerce shopping…

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Updated November 22, 2019