How to Meet Captioning Specs for OTT Providers

by Samantha Sauld in How-To

OTT stands for “over-the-top”. It’s a term used for the way film and TV shows are delivered to the viewer. OTT Providers have swayed away from the traditional cable service, and alternatively deliver content via the internet. Hulu and Netflix are examples of OTT…

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October 31, 2018

62% of On-Demand Providers Don’t Offer Any Access Services

by Sofia Enamorado in Video Accessibility

Almost 90% of the U.S. population is reached by television. Television continues to be one of the most popular mediums to consume video content, but now, thanks to smart devices and streaming services, the culture of television has shifted, and more and…

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October 29, 2018

3 Reasons Why Captioning Is More Important Now Than Ever Before

by Jaclyn Leduc in Video Accessibility

Did you know that the importance of captioning is growing? For starters, there’s an increasing number of ADA website lawsuits being filed against organizations failing to provide video captioning for d/Deaf and hard of hearing people, as well as other digital accommodations…

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October 24, 2018

Everything You Need to Know About Captioning Training Videos

by Sofia Enamorado in Video Accessibility

Training videos have become a popular method for companies all over the world to educate their staff. Not only are they cost-effective, but training videos are also engaging and extremely versatile. No matter how you are creating training videos – whether they…

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October 22, 2018

2018 ADA Website Cases Surpass 2017

by Jaclyn Leduc in Video Accessibility

Due to the Department of Justice (DOJ) withdrawing their plans to update the Americans with Disabilities Act (ADA), we won’t be seeing web accessibility regulations anytime soon. However, the lack of regulations under the ADA isn’t equating to a lack of web…

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October 18, 2018

How to Add + Edit Facebook Automatic Captions to Video Ads

by Samantha Sauld in How-To

With the use of captivating visuals and a compelling story, Facebook video ads are a great way to convey important information to consumers. According to an advertising study conducted by Facebook, people watch an astounding 100 million hours of video on the…

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October 17, 2018

Why Your Inaccessible Website Could Get You Sued and How to Prevent It

by Jaclyn Leduc in Industry Trends

Ken Nakata is the Director of Accessibility Consulting at Cyxtera Technologies, where he helps organizations manage their IT accessibility in both digital and traditional environments. In the past, he has overseen countless Americans with Disabilities Act (ADA) investigations, and helped to shape…

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October 15, 2018

Despite No ADA Update, the DOJ Confirms Their Stance That the Law Extends to Captioning

by Elisa Edelberg in Industry Trends

The Americans with Disabilities Act (ADA) requires that “auxiliary aids” be made available to anyone with a disability. While the ADA does not specifically address online video (as it was written in 1990, before the Internet was as extensive as it is…

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October 11, 2018

Wish You Could Search Within a Video? Use an Interactive Transcript!

by Samantha Sauld in User Engagement

Video has completely revolutionized the way we consume online content. We can instantly receive valuable information paired with captivating visuals, making it more engaging and memorable as opposed to standard text. Video has become a preferred medium in which we consume content.…

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October 10, 2018

Transcription vs. Captioning – What’s the Difference?

by Jaclyn Leduc in Video Accessibility

Have you ever thought about transcription vs. captioning and how they compare to each other? We’re here to tell you the disparity goes beyond mere dictionary definitions. Both transcription and captioning come with their own uses, benefits, and legal requirements. While they…

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Updated October 24, 2018

Q&A: Can You Get Sued Even If You Are Working Towards Accessibility?

by Sofia Enamorado in Video Accessibility

In 2017, 814 federal lawsuits were brought against inaccessible websites. Ensuring your online website is accessible is more important than ever before. Yet, many organizations are still unsure about how to make their websites accessible or what guidelines they should be following.…

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October 8, 2018

Social Media Marketing: Does SEO Matter?

by Jaclyn Leduc in Video SEO

One of the biggest questions when it comes to social media marketing and strategy is does it affect search rankings for both content and video? It’s long been debated whether or not social media marketing and SEO go hand-in-hand, and we’re here…

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October 5, 2018

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