Artificial Intelligence Is Good, but Is It Good Enough for Captions?

by Elisa Edelberg in Industry Trends

“Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks.” In other words, rather than programming machines with a single rule for output, they are taught to recognize patterns and then utilize…

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Updated June 4, 2019

Automatic Captions: Are They Helping or Hindering Students?

by Jaclyn Leduc in Video Accessibility

In the 2019 State of Captioning report, 37% of respondents indicated that they use automatic captions for educational videos. At the same time, 50% said that they’re aware automatic captions don’t fulfill the legal requirements. These findings seem to conflict, so I…

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Updated June 11, 2019

2015 Harvard Accessibility Lawsuit Will Move Forward in Federal Court

by Elisa Edelberg in Industry Trends

On February 5, 2015, the National Association of the Deaf (NAD) filed a class-action lawsuit against Massachusetts Institute of Technology (MIT) and Harvard University. Harvard was accused of violating both the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation…

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Updated June 3, 2019

Drop Frame vs. Non-Drop Frame and How It Affects Captions & Subtitles

by Jaclyn Leduc in Video Accessibility

If you’ve never heard of drop frame (DF) or non-drop frame (NDF) captions, that’s no problem. After reading this blog, you’ll have the knowledge that you need to utilize DF and NDF captions and to even teach others about it. First, you…

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Updated June 7, 2019

Online Video Trends: Captioning Needs Expected to Increase

by Elisa Edelberg in Industry Trends

At the end of the year, we issue a survey through social media and email and produce a report on the current year’s trends in captioning across many industries. One of the areas we look at is how captioning needs and expectations…

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Updated June 3, 2019

How to Publish and Customize an Interactive Transcript to Make Your Videos Searchable

by Sofia Enamorado in How-To

Want to make your videos searchable, interactive, and SEO-friendly? Then the interactive transcript is the perfect tool for you! In this article you will learn how to publish interactive transcripts and customize them with 3Play Media. What is the interactive transcript? If…

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Updated June 3, 2019

The Forest and the Trees: Scaling for Enterprise-Level Digital Accessibility

by Samantha Sauld in Video Accessibility

  In the webinar entitled, “The Forest and the Trees: Scaling for Enterprise-Level Digital Accessibility,” Kathryn Weber-Hottleman discusses the narrow practical how-tos and the broad organizational plan for a digital accessibility program. Kathryn brings many years of experience as the IT Accessibility…

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Updated June 3, 2019

Captioning Accuracy: How to Measure Error Rates

by Elisa Edelberg in Industry Trends

We use automated speech recognition (ASR) software to make many of our daily tasks easier. Maybe your morning routine starts with asking Alexa the weather forecast for the day, or maybe you have Siri transcribe an email or text message for you…

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Updated June 7, 2019

5 Reasons Why You Should Caption Your eCommerce Videos

by Jaclyn Leduc in Industry Trends

Consumers love videos, and, to give the people what they want, many brands in the eCommerce industry have jumped aboard the video marketing train. However, there’s still a ways to go in terms of making that video accessible. Will your eCommerce company…

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Updated June 3, 2019

How to Get Captioning Buy-In for Higher Education

by Jaclyn Leduc in Industry Trends

Many people understand the value that captions can bring to higher education institutions, but they also realize that accessible captions don’t come free. The cost associated with captioning, whether it be through a third-party vendor or DIY methods, can make it difficult…

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Updated June 3, 2019

The European Web Accessibility Directive

by Elisa Edelberg in Video Accessibility

There are 80 million people across the European Union (EU) living with a disability. Several large-scale accessibility efforts have been implemented in the EU over the last year, as part of an ongoing effort to address and prioritize accessibility for these individuals,…

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Updated June 3, 2019

Captioning and Transcription for eCommerce

by Jaclyn Leduc in Industry Trends

The eCommerce industry is booming, and video marketing is growing more relevant every day. Consumers love videos, and 54% of consumers indicated that they want to see videos from their favorite brands. Video marketing has the potential to leave a lasting impression…

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Updated June 3, 2019

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