3Play Media Strengthens its Engineering Team by Contributing to Open Source and Building Company Side Projects

by Derek Mei in Company + Culture

At 3Play Media, we’re passionate about collaboration and giving back to underserved communities. Through our mission of making audio and video accessible to everyone, we’ve incorporated that mentality into how and why we work. Since 2009, our company has grown exponentially, expanding…

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Updated February 18, 2020

2020 Marketing Trends & What They Mean for Accessibility

by Sofia Enamorado in Video Accessibility

It’s once again the roaring 20s – a decade that will likely bring extraordinary innovation and unprecedented challenges. This year, content will continue to be king, but the way we approach our content strategies is changing. “Spray and pray” strategies are no…

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Updated February 18, 2020

Shifting Faculty Perspectives to Embrace Accessibility

by Jaclyn Leduc in Video Accessibility

In the webinar, Motivating Faculty to Embrace Accessibility, Jennifer Pedersen, Ph.D., shares the University of Alaska Anchorage’s accessibility journey and gives insight into faculty perspectives on accessibility, what worked well, and what areas were challenging. She identifies ways to build accessibility into…

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January 29, 2020

Audio Description for Publishers

by Samantha Sauld in Video Accessibility

The internet has completely transformed the publishing industry. Before its mainstream use, people used to consume their favorite publishing content through traditional mediums like newspapers or magazines. Today, those same people can access publishing content instantly on their smartphones and tablets.  Video…

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January 27, 2020

Making A Business Case for Captioning Publishing Videos

by Samantha Sauld in Video Accessibility

Many publishing brands and organizations have benefited from incorporating video accessibility into their video process. Accessible video has the power to turn a simple video into an inclusive and engaging experience, which can garner more viewers and potential customers.  Although captioning is…

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January 23, 2020

Who Uses Closed Captions? Not Just the Deaf or Hard of Hearing

by Samantha Sauld in Industry Trends

The Office of Communications (Ofcom), the regulatory body for UK television broadcasting, conducted a study of subtitle use by people who are deaf or hard of hearing. In the UK, “subtitles” are equivalent to what we would refer to in the United…

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Updated January 22, 2020

What You Can Learn From UsableNet’s 2019 ADA Lawsuit Report

by Samantha Sauld in Video Accessibility

If you’re an accessibility advocate, you may be familiar with the technology company, UsableNet. If you’re not familiar, UsableNet helps organizations create more accessible and inclusive digital experiences.  For the last several years, UsableNet has been publishing an annual report tracking web…

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Updated January 17, 2020

The Business Case for Captioning ECommerce Videos

by Jaclyn Leduc in Industry Trends

Captioning is a valuable opportunity for eCommerce brands that yields an improved user experience, more powerful branding, and potentially higher revenue streams from video projects. Accessible videos pack a more powerful punch than inaccessible videos, begging the question: What is the business…

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January 15, 2020

How to Force Closed Captions to Appear on Your YouTube Videos

by Samantha Sauld in Video Accessibility

Have you ever wished that you could make people watch your video with captions? Well, we’re going to show you just how to do that! You might want to force captions on your YouTube videos for a few reasons. 3 Reasons to…

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Updated April 8, 2020

The Difference Between CEA-608 (Line 21) Captions and CEA-708 Captions

by Jaclyn Leduc in How-To

There are two standards of closed captions for broadcast television. CEA-608 closed captions (also known as Line 21 captions and EIA-608 captions) were the old standard for closed captioning of analog television. CEA-708 closed captions (also known as EIA-708 captions) are the…

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January 9, 2020

Captioning & Transcription for Digital Media Publishers

by Samantha Sauld in Video Accessibility

Media has long been used as a tool to convey information. Traditional media publishers use mediums such as radio, newspapers, or television to communicate with their audiences.  Today, with the rise of the internet, we can instantly view media on our computers,…

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January 8, 2020

Are Transcripts Enough to Make Videos Compliant with Accessibility Law?

by Jaclyn Leduc in Video Accessibility

If you want to make your online videos accessible to people with disabilities, you’ll need more than just a video transcript. According to Web Content Accessibility Guidelines (WCAG), transcripts certainly make audio content, such as podcasts, accessible to deaf or hard-of-hearing users.…

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Updated January 9, 2020

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