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New Resources from W3C on How to Make Video Accessible

by Elisa Lewis in Video Accessibility

The World Wide Web Consortium, also known as the W3C, is an international organization that develops standards for the web. Overseen by Tim Berners-Lee, inventor of the world wide web, W3C’s mission is to lead the web to its full potential so…

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Updated June 16, 2021

Why This Instagram Expert Uses Captions for IGTV Content

by Jaclyn Leduc in Video Accessibility

IGTV content is all the rage right now. It allows Instagrammers to post long-form content on their profiles, and it’s all about growing engagement. But what about making IGTV content accessible? Sue B. Zimmerman has cracked the Instagram (IG) code, and she’s…

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Updated April 20, 2021

How to Caption Videos in Foreign Languages

by Elisa Lewis in Video Accessibility

There are plenty of reasons why you should caption your content. Increased accessibility, improved user engagement and SEO, and flexibility in sound-sensitive environments are just a few of the many benefits. If you produce video in languages other than English, finding a…

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Updated June 2, 2021

How to Publish Captions via Integration, Manual Upload, and Encoding

by Elisa Lewis in Video Accessibility

Imagine that you created a video you want to publish on your video player. You go through your usual process: film, edit, and add captions. After all your hard work, now it’s time to publish your video. You wonder how you’re going…

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Updated June 11, 2021

The Difference Between YouTube’s Automatic Captions, DIY Captions, and 3Play Media Captions

by Jaclyn Leduc in Video Accessibility

Investing the time (and potentially money) into captioning your YouTube videos is well worth it. If you don’t believe us, just check out Discovery Digital Networks. They conducted a controlled study that showed a 7.32% increase in views after adding captions. Closed…

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Updated March 9, 2021

How to Select an Audio Description Vendor

by Elisa Lewis in Video Accessibility

Audio description is an accommodation for blind and low vision viewers that narrates the crucial visual information of a program. Audio description is meant to provide information on visual content that is considered essential to the comprehension of the program. Standard audio…

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Updated March 16, 2021

How to Meet Netflix Captioning Specs

by Elisa Lewis in Video Accessibility

Before streaming media became widely popular, there were brick and mortar stores that rented DVDs out to the public. On a Friday evening, you would find a movie you wanted to watch, wait in the long line of other renters, purchase the…

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Updated May 1, 2020

How to Convert Caption File Formats

by Jaclyn Leduc in How-To

To address this problem, we created a free web tool that converts between all the major caption formats, including SRT, SBV, Flash DFXP, SCC, SMI or SAMI, CPT.XML, QT, and STL.

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Updated June 11, 2019

How to Meet Amazon Captioning Specs

by Elisa Lewis in How-To

Amazon started off selling books. Today, it has evolved into the largest e-commerce company in the world, providing its customers with a variety of services such as consumer products, electronics, media, and more. One of Amazon’s many offerings is its online film…

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Updated May 1, 2020

How to Meet Captioning Specs for OTT Providers

by Elisa Lewis in Video Accessibility

OTT stands for “over-the-top”. It’s a term used for the way film and TV shows are delivered to the viewer. OTT Providers have swayed away from the traditional cable service, and alternatively deliver content via the internet. Hulu and Netflix are examples of OTT…

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Updated July 3, 2019

How to Add + Edit Facebook Automatic Captions to Video Ads

by Elisa Lewis in Video Accessibility

With the use of captivating visuals and a compelling story, Facebook video ads are a great way to convey important information to consumers. According to an advertising study conducted by Facebook, people watch an astounding 100 million hours of video on the…

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Updated May 1, 2020

How to Simplify Your Captioning Workflow

by 3mediaweb in Video Accessibility

If complex workflows are your biggest challenge, then use these tips to simplify your captioning workflow. Adding captions is a process, but that doesn’t mean it should be complex. Through integrations, API workflows, and centralization, you can make the captioning process simpler.…

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Updated April 6, 2021