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Transcription vs. Captioning – What’s the Difference?

by Kelly Mahoney in Video Accessibility

Ever wondered how transcription vs. captioning compare to one another? The difference goes beyond mere dictionary definitions – while transcription & captioning each have their own respective uses, benefits, and legal requirements, they can also work together to create more accessible &…

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Updated August 23, 2021

Transcribing Audio Content: Resources and How-To

by Rebecca Klein in Video Accessibility

So you want to transcribe audio content? Well, you’ve come to the right place. Whether you choose to use a third-party transcription service or DIY (do it yourself), it’s important to weigh the pros and cons and choose which option works best…

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Updated August 16, 2021

3 Reasons Why You Need Video Transcription

by Rebecca Klein in Video Accessibility

Video transcription is the process of translating your video’s audio into text using automatic speech recognition technology, human transcriptionists, or a combination of the two. Without video transcription, your videos rely solely on audiovisual material to convey information. What motivates a video…

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Updated June 23, 2021

WebVTT Captions: How to Create a Web Video Text Track File

by Rebecca Klein in Video Accessibility

A “Web Video Text Track” file, also known as WebVTT (.vtt), is a popular subtitle and caption file format. WebVTT was created in 2010 by the Web Hypertext Application Technology Working Group (WHATWG) to support text tracks in HTML5. WebVTT was broadly…

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June 9, 2021

YouTube SEO Strategy: Tips to Boost Your Search Ranking

by Rebecca Klein in Video SEO

YouTube is the second-largest search engine in the world – second only to its parent company, Google. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube…

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Updated July 15, 2021

Create Accessible Canva Video to Boost SEO & Content Engagement

by Jaclyn Leduc in Video SEO

Every content creator looks for ways to make their content easier to find and more engaging. That’s where creating Canva video comes in handy. Online video content can boost SEO and engagement for blogs and web pages. Below, we’ll show you how…

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Updated January 15, 2021

Quick Guide: How to Boost Video SEO

by Jaclyn Leduc in Video SEO

People want video content that’s unique and engaging yet easy to find amidst a sea of seemingly infinite content. The good news is, it is possible to improve your video content’s searchability by implementing elements that boost video search engine optimization (video…

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Updated February 10, 2021

3Play Media Is a Recommended YouTube Captioning Vendor

by Jaclyn Leduc in Video SEO

Attention all YouTube Creators! Looking for a simple yet effective way to make your videos more accessible and more engaging? We are thrilled to announce that 3Play Media is now a recommended YouTube captioning vendor for Creators. It’s now easier than ever…

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Updated March 9, 2021

How to Optimize Long-Form Video Transcripts for SEO: The Wrong Way and the Right Way

by Elisa Lewis in Video SEO

Time and again, online video publishers hear about the benefits of short-form video – simple and fun, yet engaging. When video moved online we favored this bite-size format for multiple reasons. Slow bandwidths made it easier to watch shorter videos. Also, from…

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Updated April 16, 2021

How to Write Effective Alt Text

by Sofia Enamorado in Video Accessibility

Alternative text (also referred to as alt text for short) is an attribute within an image tag that describes an image or gif. Alt text’s purpose is to ensure images are accessible for blind or low vision users, and the alt text…

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Updated April 23, 2021

5 Ways Transcripts Can Improve Your Podcast

by Jaclyn Leduc in Video Accessibility

Podcasting is a valuable marketing tool, but what if we told you that with podcast transcripts, you can squeeze even more value out of your audio content? Why Podcasts? The way people consume content is changing. Brands must create content that meets…

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Updated April 20, 2021

3 Secrets to Creating Better Video

by Elisa Lewis in Video Accessibility

It’s predicted that 82% of the world’s internet traffic will be video by 2020. If you’re publishing video content for training, marketing, or other purposes, that’s a great first step to keeping up with the trends. But, with that much content, you…

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Updated June 22, 2021