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8 Benefits of Video Transcription & Captioning

by Elisa Lewis in Video Accessibility

The reasons why you should add closed captions and include transcripts to your video content are almost innumerable, but we can count at least eight. Closed captioning and transcription offer benefits to your organization and your viewers alike – and not only…

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March 3, 2022

5 Ways a Podcast Transcript Can Expand Your Reach

by Rebecca Klein in Video SEO

Tips for Creating an Accessible Podcast [Free Guide] Podcast transcription is a major topic right now, and for good reason: Three leading podcast platforms were recently sued for not providing transcripts on their popular mobile applications. While this lawsuit could have far-reaching…

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Updated April 20, 2022

Transcription vs. Captioning – What’s the Difference?

by Kelly Mahoney in Video Accessibility

Ever wondered how transcription vs. captioning compare to one another? The difference goes beyond mere dictionary definitions – while transcription & captioning each have their own respective uses, benefits, and legal requirements, they can also work together to create more accessible &…

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Updated August 23, 2021

Transcribing Audio Content: Resources and How-To

by Rebecca Klein in How-To

  Free Ebook: Discover the Benefits of Transcribing Online Video   If you want to transcribe audio content, then you’ve come to the right place. Whether you choose to use a third-party transcription service or DIY (do it yourself), it’s important to…

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Updated October 28, 2022

3 Reasons Why You Need Video Transcription

by Rebecca Klein in Video Accessibility

Video transcription is the process of translating your video’s audio into text using automatic speech recognition technology, human transcriptionists, or a combination of the two. Without video transcription, your videos rely solely on audiovisual material to convey information. What motivates a video…

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Updated May 19, 2022

WebVTT Captions: How to Create a Web Video Text Track File

by Rebecca Klein in Video Accessibility

Create your own WebVTT Files [Free Guide] A “Web Video Text Track” file, also known as WebVTT (.vtt), is a popular subtitle and caption file format. WebVTT was created in 2010 by the Web Hypertext Application Technology Working Group (WHATWG) to support…

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Updated May 20, 2022

YouTube SEO Strategy: Tips to Boost Your Search Ranking

by Rebecca Klein in Video SEO

  Download the YouTube SEO Strategy Checklist   YouTube is the second-largest search engine in the world – second only to its parent company, Google. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with…

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Updated January 23, 2022

Create Accessible Canva Video to Boost SEO & Content Engagement

by Jaclyn Leduc in User Engagement

Every content creator looks for ways to make their content easier to find and more engaging. That’s where creating Canva video comes in handy. Online video content can boost SEO and engagement for blogs and web pages. Below, we’ll show you how…

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Updated January 15, 2021

Quick Guide: How to Boost Video SEO

by Jaclyn Leduc in Video SEO

People want video content that’s unique and engaging yet easy to find amidst a sea of seemingly infinite content. The good news is, it is possible to improve your video content’s searchability by implementing elements that boost video search engine optimization (video…

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Updated February 10, 2021

3Play Media Is a Recommended YouTube Captioning Vendor

by Jaclyn Leduc in Product Updates

Attention all YouTube Creators! Looking for a simple yet effective way to make your videos more accessible and more engaging? We are thrilled to announce that 3Play Media is now a recommended YouTube captioning vendor for Creators. It’s now easier than ever…

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Updated March 9, 2021

How to Optimize Long-Form Video Transcripts for SEO: The Wrong Way and the Right Way

by Elisa Lewis in Video SEO

Time and again, online video publishers hear about the benefits of short-form video – simple and fun, yet engaging. When video moved online we favored this bite-size format for multiple reasons. Slow bandwidths made it easier to watch shorter videos. Also, from…

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Updated April 16, 2021

How to Write Effective Alt Text

by 3mediaweb in Video SEO

Alternative text (also referred to as alt text for short) is an attribute within an image tag that describes an image or gif. Alt text’s purpose is to ensure images are accessible for blind or low vision users, and the alt text…

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Updated April 23, 2021